Paid Media Lead

Ciena

Paid Media Lead managing global paid media programs for Ciena, ensuring data-informed media investment decisions and driving measurable business outcomes.

Posted 5/22/2026full-timeRemote • Maryland • 🇺🇸 United StatesSenior💰 $83,700 - $135,300 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with internal stakeholders and agency partners to plan and activate paid media strategies across awareness, consideration, and demand generation programs
Lead planning, launch, and management of paid media campaigns across programmatic, Google Ads, YouTube, Connected TV, and trade publication channels
Execute publisher-direct and trade publication media buys, including sponsorships, high-impact placements, contextual targeting, and video activations
Optimize campaign performance through analysis of audience, conversion, and media data to inform bidding, budgeting, pacing, and targeting decisions
Apply audience, contextual, retargeting, intent, and account-based targeting strategies to improve efficiency and outcomes
Translate performance data into clear reporting, insights, and actionable recommendations for stakeholders
Partner with analytics, web, content, and regional marketing teams to support attribution, landing page performance, and lead conversion

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
8+ years of experience managing paid media campaigns, including programmatic display and Google Ads
Application of demand-side platforms, audience strategies, and measurement frameworks to support paid media optimization
Utilization of advertising platforms including Google Ads, YouTube, and ZoomInfo Marketing
Application of keyword, contextual, and audience targeting techniques with interpretation of campaign and conversion data
Experience executing publisher-direct and trade publication media buys
Ability to communicate campaign performance insights and challenge low-value media investments

Benefits

Comp & perks

medical, dental, and vision plans
participation in 401(K) (USA) & DCPP (Canada) with company matching
Employee Stock Purchase Program (ESPP)
Employee Assistance Program (EAP)
company-paid holidays
paid sick leave
vacation time

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media strategiescampaign managementprogrammatic displayGoogle AdsYouTubeConnected TVaudience targetingconversion data analysismedia optimizationdemand-side platforms

Soft Skills

collaborationcommunicationanalytical thinkingreportinginsight generationstakeholder engagementstrategic planningproblem-solvingrecommendation formulationperformance analysis