Ciena

Director, Field and Channel Marketing

Ciena

full-time

Posted on:

Location Type: Hybrid

Location: Baltimore • United States

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Salary

💰 CA$143,700 - CA$229,500 per year

Job Level

Lead

About the role

  • Develop and execute a global field & channel marketing strategy aligned to Blue Planet regional sales priorities and revenue targets
  • Partner with sales leadership to identify opportunities, build account-based marketing (ABM) programs, and accelerate pipeline progression
  • Plan and deliver integrated campaigns, events, and executive engagements (in-person and virtual) to drive demand and customer expansion
  • Translate corporate messaging into regionally relevant programs tailored to target accounts and buyer personas
  • Generate and track marketing leads – from creation to closure – while providing dashboards and regular visibility to sales
  • Create customer case studies (presentations and PDFs), write technology award nomination submissions, and create content for customer press releases
  • Lead the execution of regional industry events, customer advisory boards, and partner initiatives to elevate Blue Planet’s market presence
  • Work with global system integrator and hyperscaler partners to develop and execute joint marketing programs
  • Manage partner portal – keep content up-to-date, track partner certifications & badges, and produce quarterly report on usage
  • Manage field marketing budgets, track ROI, and optimize performance across programs
  • Collaborate with digital, programs, and product marketing teams to ensure consistent messaging and campaign alignment
  • Analyze campaign performance and pipeline impact, providing insights and recommendations to leadership
  • Manage a small team of field and channel marketers

Requirements

  • 10+ years of experience in B2B field marketing, demand generation, or outbound marketing within telecommunications, networking, or artificial intelligence software environments
  • 3+ years of experience leading and developing marketing teams
  • Demonstrated success driving pipeline growth and revenue impact through field and channel marketing programs
  • Strong experience aligning with sales organizations and executing account-based marketing strategies
  • Data-driven mindset with hands-on experience using customer relationship management and marketing automation platforms such as Salesforce and Marketo
  • Excellent written and verbal communication skills, including executive-level presentations
  • Bachelor’s degree in marketing, business, or a technical field
Benefits
  • medical, dental, and vision plans
  • participation in 401(K) (USA) & DCPP (Canada) with company matching
  • Employee Stock Purchase Program (ESPP)
  • Employee Assistance Program (EAP)
  • company-paid holidays
  • paid sick leave
  • vacation time
  • compliance with all applicable laws regarding Paid Family Leave and other leaves of absence
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingdemand generationpipeline progressioncampaign performance analysiscontent creationbudget managementROI optimizationlead generationcustomer case studiesexecutive engagement
Soft Skills
leadershipcollaborationcommunicationstrategic thinkingdata-driven mindsetpresentation skillsteam managementrelationship buildinganalytical skillsadaptability