Senior Social Media Lead

Cielo Talent

Senior Social Media Lead delivering strategic social media campaigns across global clients for a talent acquisition partner. Leading organic and paid social activities with a hands-on approach.

Posted 5/5/2026full-timeRemote • London • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Lead and execute day-to-day delivery of social media activity across assigned global client accounts, owning content, paid campaigns, community engagement, and reporting
Own performance and outcomes across accounts, ensuring activity delivers against agreed objectives and improves over time
Translate and refine campaign plans into effective execution, identifying opportunities to improve approach and performance
Contribute to the development of social strategies and campaign approaches using performance data, platform insight, and audience understanding
Act as a trusted client partner, confidently leading conversations, presenting performance and guiding recommendations
Partner with Brand and Client Services teams to align social activity with employer brand positioning, hiring priorities, and campaign objectives
Plan and manage content calendars, and brief and deliver high-quality content in collaboration with creative teams and clients, including support on content shoots
Create and refine social-first content, including copywriting and reviewing video footage to support short-form video (e.g. TikTok, Reels), ensuring it aligns with platform best practices and audience expectations
Manage and optimize paid social campaigns across LinkedIn, Meta, and TikTok, ensuring budgets are used effectively and performance targets are met
Analyze performance across organic and paid activity, delivering clear reporting and actionable recommendations
Connect performance to employer brand and hiring outcomes, using insight to inform future activity
Lead structured testing across content, formats, and targeting to drive continuous improvement
Adapt activity for different markets, recognizing cultural nuance and platform behavior across regions
Use competitor benchmarking, platform updates, and industry trends to inform optimization and keep activity relevant
Stay current on platform developments and social trends, applying insight to improve delivery and sharing knowledge with internal teams
Manage community engagement and support employer brand reputation across social and review platforms
Ensure all activity aligns with platform policies, brand guidelines, and governance processes, managing escalation where required
Support employee advocacy activations and employer brand storytelling through identifying and developing content with employees and stakeholders
Maintain and elevate quality across content, campaigns, and reporting, ensuring best practice is consistently applied
Manage workload across multiple accounts, ensuring delivery is on time and to a high standard
Provide guidance and support to junior team members, helping improve delivery and capability
Support proposals, pitches, and go-to-market activity by contributing social media expertise and insight

Requirements

What you’ll need

Bachelor’s degree strongly preferred – Social Media, Marketing, Communications, Digital Marketing, Media or relevant field
5+ years’ experience managing social media programmes across brands, agencies, or complex organisations
Understanding of employer brand and the candidate journey, and how social media supports attraction and engagement
Proven experience delivering both organic and paid social campaigns across multiple platforms
Strong background in content strategy, editorial planning, and multi-channel storytelling
Experience working across multiple markets, with an understanding of cultural and platform differences
Confidence in analysing performance data and turning insights into clear, actionable recommendations
Experience managing stakeholders and confidently presenting to clients
Deep knowledge of major social media platforms, including algorithms, formats, and audience behavior
Strong understanding of paid social campaigns, including setup, targeting, optimization, and budget management
Strong copywriting and editing skills, with the ability to create high-performing social content
Experience using social media management and analytics tools to track performance and generate insights
Strong communication and presentation skills, with the ability to influence clients and internal stakeholders
Highly organized, able to manage multiple projects, priorities, and deadlines
Curious and proactive mindset, with a strong pulse on trends and platform changes
Proficiency with Microsoft Office, including Outlook, PowerPoint, and Excel

Benefits

Comp & perks

Equal opportunity employer
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent strategypaid social campaignscopywritingdata analysiseditorial planningmulti-channel storytellingperformance optimizationcommunity engagementcampaign reporting

Soft Skills

communicationpresentationstakeholder managementorganizational skillsleadershipproactive mindsetclient partnershipcultural awarenessteam supportadaptability