Cielo Talent

Social Media Manager

Cielo Talent

full-time

Posted on:

Location Type: Remote

Location: Wisconsin • United States

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About the role

  • Deliver and manage end-to-end social media activity across assigned client accounts, including strategy development, campaign planning, content delivery, community engagement, paid campaigns, and reporting.
  • Act as the day-to-day client lead for social media activity, building strong partnerships through regular communication, performance updates, reporting, and strategic recommendations.
  • Develop social media strategies and campaign approaches aligned with client objectives, employer brand priorities, and audience insights.
  • Deliver social media campaigns across multiple markets, adapting content and messaging to reflect regional nuances across the US, EMEA, and APAC.
  • Plan and oversee delivery of social media content calendars, ensuring content aligns with campaign objectives, audience behavior, and platform best practices.
  • Collaborate with creative teams and clients to brief, develop, and deliver high-quality content including static assets, video, and employee storytelling campaigns, and support content shoots where required.
  • Set up, manage, and optimize paid social media campaigns across platforms such as Meta, LinkedIn, and TikTok, ensuring budgets are effectively managed and performance targets are met.
  • Monitor campaign performance across organic and paid activity, using platform data and audience insights to continuously optimize performance.
  • Analyze audience behavior, platform trends, and competitor activity to inform campaign development and improve content performance.
  • Design and run structured testing across formats, messaging, and targeting to identify opportunities for improved performance.
  • Produce monthly and quarterly performance reports that translate social media data into clear insights and actionable recommendations for clients.
  • Evaluate campaign performance against agreed KPIs and demonstrate how social media activity contributes to wider brand and recruitment outcomes.
  • Lead day-to-day community management across social channels, engaging audiences and strengthening brand presence.
  • Manage employer brand reputation across review platforms such as Glassdoor and Indeed, ensuring timely and appropriate responses.
  • Gather content and stories from employees and internal stakeholders to develop authentic employer brand storytelling.
  • Support the development and delivery of employee advocacy initiatives, including playbooks, workshops, and guidance that empower employees to share their experiences.
  • Provide feedback and guidance to colleagues by reviewing content calendars, copy, reporting, and presentations to maintain a high standard of delivery.
  • Identify opportunities to test new platforms, formats, and technologies that enhance social media performance and keep clients ahead of industry trends.
  • Ensure social media activity adheres to platform policies, brand guidelines, and governance processes, managing escalation of sensitive issues where required.
  • Contribute to business growth by supporting proposals, pitches, and thought leadership around social media strategy.
  • Manage multiple accounts and projects simultaneously, ensuring activity is delivered on time, within budget, and to a high standard.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
  • 6+ years of experience managing social media programmes for large brands, agencies, or complex organisations.
  • Proven experience delivering both organic and paid social media campaigns across multiple platforms.
  • Strong background in content strategy and campaign delivery, including editorial planning and multi-channel storytelling.
  • Experience managing social media activity across global markets with an understanding of cultural and platform differences.
  • Demonstrated ability to analyse campaign performance data and translate insights into strategic recommendations.
  • Experience managing stakeholder relationships and presenting strategy and results to senior leaders.
  • Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Benefits
  • All your information will be kept confidential according to EEO guidelines.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycampaign planningcontent deliverycommunity engagementpaid social media campaignsperformance reportingaudience analysiscontent strategyeditorial planningmulti-channel storytelling
Soft Skills
client managementcommunicationstrategic thinkingrelationship managementteam collaborationperformance optimizationtime managementproblem-solvingleadershipadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communicationsrelated field certification