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Social Media Strategist
CIEE Council on International Educational Exchange. Maintain a comprehensive social media calendar with publish information, including by channel, that’s accessible across the larger marketing team.
About the role
Key responsibilities & impact- Maintain a comprehensive social media calendar with publish information, including by channel, that’s accessible across the larger marketing team.
- Manage social listening platform for CIEE Study Abroad’s primary social media channels, including responding / engaging with posts as appropriate and/or escalating questions/comments as needed.
- Track mentions of CIEE Study Abroad across social media by hashtag as well as across center locations.
- Create and share relevant, engaging content aligned to the CIEE Study Abroad brand and designed to reach prospective college students.
- Ensure alignment with brand tone and voice.
- Review engagement reports across to evaluate what types of content types or delivery channels perform best and share/implement those recommendations as appropriate.
- Support integrated marketing campaigns from a social media perspective by recommending and implementing social media strategies informed by data, metrics and best practice.
- Maintain social media guidelines and best practices handbook to support CIEE Centers.
- Track and measure key metrics to evaluate success and impact against student enrollment goals.
- Scale ambassador and influencer programs by driving referral-based growth through social-driven initiatives.
- Explore new content strategies and distribution channel, including testing opportunities, as part of the content marketing team.
- Remain up-to-date on best practices in content and social media marketing.
Requirements
What you’ll need- Professional experience with social media platforms, specifically Instagram and TikTok, on behalf of a consumer brand, preferably in the education space.
- BS in Communications, Marketing, New Media, Social Media or related degree/field.
- Experience with social media management or monitoring tools such as Hootsuite, Sprout Social, Google Analytics, Later or other similar tools.
- Working knowledge of Adobe Creative Suite (InDesign, Photoshop, etc.), Microsoft Office and/or Canva.
- Keen sense of creativity and brand alignment.
- Superior multitasking and critical thinking skills.
- Excellent troubleshooting, problem solving and follow-through skills.
- Strong written and verbal communication skills.
- Demonstrable writing / content experience that connects with student audiences.
- Ability to manage to deadlines with a sense of urgency.
- Basic video creation, production, and/or editing a plus.
Benefits
Comp & perks- Paid time off
- Parental leave
- Gym Reimbursement Program
- Employee Assistance Program
- Short-term & Long-term Disability
- 6 floating Fridays (based on our eligibility rules)
- CIEE Study Abroad and TEFL Program discounts
- 403(b) Retirement Plan with employer contribution
- Insurance Coverage (life, travel, medical, dental and vision)
- Flexible Spending Accounts/Health Savings Account (medical and dependent)
- Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media managementcontent creationsocial media strategydata analysisvideo creationvideo productionvideo editingcontent marketingbrand alignmentmultitasking
Soft Skills
creativitycritical thinkingtroubleshootingproblem solvingcommunicationfollow-throughtime managementurgencyengagementcollaboration