Social Media Analyst, Senior
CIEE - Centro de Integração Empresa-Escola
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Analyze social media channels, assist in content development and monitor the posting schedule.
- Develop advanced and innovative strategies to drive social media growth and engagement.
- Perform detailed and complex metrics analyses to make data-driven strategic decisions.
- Draft social media strategy together with the Mid-level Social Media Analyst.
- Maintain ongoing communication with the Performance team to follow the planning, execution and monitoring of social media ads.
- Collect and analyze social media data such as engagement metrics, reach, follower growth, and identify trends and insights to improve strategies.
- Analyze metrics, review general reports, monitor results and assess improvements.
- Conduct tests and experiment with new strategies to improve campaign and editorial performance and increase engagement.
- Plan, execute and measure experiments and conversion tests.
- Participate in strategic meetings related to projects, campaigns or partnerships connected to social media content generation.
Requirements
- Bachelor's degree in Digital Marketing, Advertising, Design or related fields;
- Proficiency with Microsoft Office and/or G Suite;
- Experience with Trello, Photoshop or Canva;
- Mastery of major social networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Threads, among others, including tools or platforms for scheduling posts.
Benefits
- Medical insurance
- Dental insurance
- Meal allowance
- Transportation voucher
- Birthday day off (time off during birthday month)
- Life insurance
- Childcare assistance
- Well-being and quality of life programs: incentives for physical health care (Wellhub) and mental health (Wellz)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media analysiscontent developmentmetrics analysisdata-driven decision makingsocial media strategycampaign performance improvementconversion testingtrend identificationengagement metrics analysis
Soft skills
communicationcollaborationstrategic thinking
Certifications
Bachelor's degree in Digital MarketingBachelor's degree in AdvertisingBachelor's degree in Design