Influencer Marketing Analyst II

Cia. Hering

Acting as an Analyst in Marketing de Influência II at Hering, focusing on influencer strategies and collaborations.

Posted 4/23/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Work in the team responsible for Hering's influencer strategy;
Support outreach to and contracting of influencers and celebrities (budgets);
Create briefings tailored to the needs of each campaign/platform;
Monitor posts and media clipping;
UTM tagging of links and tracking in GA4;
Fashion production and sending outfits;
Liaise with other departments;
Manage contracts and formalize scopes of work;
Build performance/result reports;
Support name curation and development of mailings for each activation;
Build relationships and contribute to the brand's influencer community;
Provide on-site support during filming days and events;
Monitor comments and topics about the brand on social media;
Engage with the audience across multiple touchpoints (brand profiles, user profiles, and other brands' profiles).

Requirements

What you’ll need

Bachelor's degree in Journalism, Advertising, Public Relations, Fashion, Design, or other communication-related fields;
Experience in social media and influencer marketing (agencies or large brands);
Heavy social media user (all platforms);
Excellent verbal and written communication skills;
Intermediate English;
Experience with GA4;
Experience creating presentations and layouts in Google Slides;
Ability to read and interpret analytics (Instagram, TikTok);
Proficient in Excel and Google Sheets.

Benefits

Comp & perks

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Hard Skills & Tools

influencer marketingsocial media managementanalytics interpretationGA4Google SlidesExcelGoogle Sheetsbudget managementfashion productionreport building

Soft Skills

communication skillsrelationship buildingteam collaborationaudience engagementorganizational skillscreativityadaptabilityattention to detailproblem-solvinginterpersonal skills