Marketing Operations & Performance Manager
CI&T
full-time
Posted on:
Location Type: Hybrid
Location: Campinas • Brazil
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About the role
- Lead marketing operations supporting North America while managing, mentoring, and developing a Brazil-based marketing operations team.
- Establish and manage marketing intake and operational workflows that prioritize requests and align teams on timelines, deliverables, and resources.
- Coordinate operational support across campaigns, events, and go-to-market (GTM) initiatives in partnership with marketing leadership and cross-functional teams.
- Partner with Sales leadership to ensure strong alignment between marketing and sales on lead lifecycle stages, qualification criteria, and funnel management.
- Maintain governance over MQL, SAL, and opportunity definitions, ensuring clarity and consistency across teams.
- Monitor funnel health and conversion performance, identifying areas where process improvements or campaign adjustments are needed.
- Identify opportunities to improve marketing systems, automation, and operational processes to increase efficiency and scalability.
- Work with analysts to synthesize campaign and funnel data into strategic insights that guide marketing investment decisions.
- Establish and maintain campaign operational standards, including performance measurement guidelines.
- Identify bottlenecks across marketing processes and recommend improvements that increase speed, clarity, and cross-team coordination.
Requirements
- 6–8 years of experience in marketing operations within a B2B environment
- Fluent or highly proficient in English, with the ability to work effectively with North America–based teams.
- Experience managing marketing operations or campaign execution teams
- Experience working with marketing automation, CRM, and intent platforms such as HubSpot, Pipedrive, 6sense, Demandbase, or similar tools
- Experience supporting demand generation, ABM, or integrated marketing programs
- Experience managing marketing data analytics, attribution models, and funnel reporting
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
- Experience working in technology, consulting, or digital services environments
- Experience supporting global marketing organizations with distributed teams, strongly preferred
Benefits
- Health and dental insurance
- Meal and food allowance
- Childcare assistance
- Extended paternity leave
- Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass
- Profit Sharing and Results Participation (PLR)
- Life insurance
- Continuous learning platform (CI&T University)
- Discount club
- Free online platform dedicated to physical, mental, and overall well-being
- Pregnancy and responsible parenting course
- Partnerships with online learning platforms
- Language learning platform
- And many more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing operationscampaign executiondemand generationaccount-based marketing (ABM)marketing data analyticsattribution modelsfunnel reportingprocess improvementsperformance measurement
Soft Skills
leadershipmentoringorganizational skillsproject managementcross-team coordinationstrategic insights