ChurnZero

Customer Marketing Manager

ChurnZero

full-time

Posted on:

Location Type: Office

Location: Washington • District of Columbia • Washington • United States

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Salary

💰 $80,000 - $95,000 per year

About the role

  • Partner with Customer Success to identify and prioritize expansion opportunities using data, product usage trends, and customer feedback.
  • Design and launch targeted lifecycle campaigns that drive adoption, expansion, and upsell leveraging email, in-app messaging, gifting, and CS-driven outreach.
  • Collaborate with Product Marketing to launch new features and packages to existing customers, creating messaging, campaign assets, and enablement content.
  • Align go-to-market efforts with key customer journey milestones to ensure timely, relevant engagement.
  • Own customer segmentation and persona insights to personalize campaigns by industry, stage, and product usage.
  • Plan and execute customer programs including webinars, user groups, roundtables, and customer advisory boards.
  • Build and scale a customer reference and advocacy program that fuels peer influence and supports expansion goals.
  • Support our presence on third-party review sites (e.g., G2, TrustRadius) to amplify the customer voice and build credibility.
  • Maintain a customer communications calendar and ensure consistent value-driven messaging across channels.
  • Track KPIs such as campaign performance, expansion pipeline influence, product adoption, and Net Revenue Retention (NRR).

Requirements

  • 3-5 years in demand generation, customer marketing, lifecycle marketing, or a related B2B SaaS marketing role.
  • Experience building campaigns that drive account growth and align with CS/sales processes.
  • Strong cross-functional collaboration skills with the ability to translate insights into action.
  • Proficiency with marketing automation, CRM, and campaign analytics tools.
  • Clear, customer-focused communicator with a bias for execution and results.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationcustomer marketinglifecycle marketingcampaign performanceaccount growthcustomer segmentationpersona insightsKPI trackingproduct adoptionNet Revenue Retention
Soft skills
cross-functional collaborationcustomer-focused communicationexecutionresults-orientedinsight translation