Manager, Category & Shopper Insights – Home Care

Church & Dwight Co., Inc.

Manager, Category & Shopper Insights responsible for leading strategic initiatives at Church & Dwight. Utilizing analytical capabilities and market research to drive sales objectives.

Posted 7/10/2026full-timePrinceton • New Jersey • 🇺🇸 United StatesSeniorLead💰 $110,900 - $157,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced analytical capabilities and expertise in Shopper Insights and Category Management within the CPG industry, leveraging tools like Nielsen and Circana to drive strategic sales opportunities and customer growth.

Highest-signal resume keywords

Shopper InsightsCategory ManagementNielsen Data ExperienceAdvanced Analytical CapabilitiesCPG Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Analytical CapabilitiesCategory ManagementShopper InsightsCompetitive AnalysisSales Strategy Development

Soft Skills

CollaborationCommunicationInfluencing

Tools & Technologies

NielsenCircanaCustomer POSLoyalty CardPOG Tools

Industry Keywords

CPG IndustryCategory InsightsGrowth OpportunitiesMerchandising InsightsAssortment

About the role

Key responsibilities & impact

Proactively develops collaborative relationships with our cross-functional teams to be viewed as a trusted resource for category insights and objective growth opportunities
Proactively builds insights to help educate and influence marketing and sales strategy at an internal organizational level
Effectively communicate category management insights within internal C&D organization, and category management department, not in violation of confidentiality agreements with our customers
Actively leads and participates in preparation of line reviews and re-occurring Customer Category reviews, JBP plans, and Top to Top meetings
Monitor competitive activity and recommend solutions to meet/counter competitive threats to business
Leads comprehensive understanding of POG/Merchandising insights and assortment to help identify and drive strategic sales opportunities and customer growth objectives
Advanced utilization of Tools and Insights to Enable Execution: Custom research, Circana and customer POS, Loyalty Card, Panel, Shopper Insights, Assortment, and POG tools to deliver unique insights

Requirements

What you’ll need

Bachelor’s Degree Required
8+ years of experience in the CPG industry required
5+ years in a Shopper Insights/Category Management role in the CPG industry required
Nielsen and/or Circana syndicated data experience is required
Advanced Analytical capabilities are required
Loyalty card experience is also a plus.

Benefits

Comp & perks

medical, dental, vision, basic life insurance
paid vacation and sick time
Paid Parental Leave
paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date.
participate in our 401k retirement plan (with company match and profit-sharing)
Discounted Employee Stock Purchase Plan