CHS Inc.

Senior Marketing Specialist, Retail

CHS Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Inver Grove Heights • Minnesota • United States

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Salary

💰 $69,600 - $116,200 per year

Job Level

Senior

About the role

  • Develop, implement, and execute integrated B2B and B2C marketing programs, campaigns, and communications that support Cenex® retail operators, with a primary focus on payments, loyalty programs, and Cenex in-store product strategies.
  • Serve as a payments marketing lead, supporting communications related to programs such as the Cenex Voyager® fleet card and Cenex gift cards, as well as ongoing operational communications including program enhancements, point of sale information, and promotional opportunities for Cenex retailers.
  • Lead marketing support and execution for loyalty, including the Cenex base program, limited-time new-to-brand offers, and ongoing education and communications that help retailers understand program value, drive enrollment, and activate loyalty marketing at the store level.
  • Lead marketing execution for product adoption initiatives, including the development of a net-new marketing and communications framework to drive adoption of Cenex premium diesel, lubricants, and propane within c-store operations.
  • Support marketing and education efforts for Cenex TOP TIER™ gasoline, including development of materials that clearly articulate the value of TOP TIER as a differentiator, educate retailers on benefits, and help retailers communicate those benefits to consumers to drive traffic and loyalty.
  • Manage vendor relationships and partner with key contacts to oversee production of marketing tools that increase product awareness across payments, loyalty, and product marketing.
  • Manage internal and external relationships, ensuring programs and promotions are fully optimized.
  • Partner with internal stakeholders to ensure marketing programs are aligned with business objectives and retailer needs.
  • Coordinate program timelines, deliverables, and approvals to ensure accurate, compliant, and on-time execution of marketing initiatives.
  • Track and evaluate program performance and engagement metrics, using insights to refine communications, improve adoption, and maximize impact.
  • Craft and deploy communications for multiple audiences (jobbers, retailers, internal sales teams, etc.) across traditional and digital platforms.
  • Collaborate closely with sales leadership and training teams to develop educational materials, toolkits, and talking points that support sales conversations and retailer onboarding.
  • Partner with training teams and sales leadership to support training efforts and materials.
  • Serve as a point of contact for marketing-related questions and requests tied to payments, loyalty, retail media, and product initiatives, ensuring consistent messaging and alignment.
  • Ensure all marketing materials and communications adhere to Cenex brand standards, trademark requirements, and applicable regulatory and compliance guidelines.
  • Partner with CHS legal, brand, and compliance teams to review program terms, communications, and marketing assets prior to launch.
  • Maintain accuracy and consistency across all retailer-facing and consumer-facing materials.

Requirements

  • High School diploma or GED
  • 4+ years of experience in Communications and/or Marketing
  • Bachelor’s degree in Communications, Marketing, Journalism, Business, Public Relations, English, or related field preferred.
  • Significant experience in corporate marketing communications, public relations, advertising, or media.
  • Demonstrated ability to develop and execute strategic marketing communications and product marketing plans across multiple simultaneous initiatives.
  • Experience with B2B and partner-facing marketing, including operational communications, strategic growth initiatives, and new product or program launches in industries such as payments, loyalty, or other transactional products.
  • Skilled in creating clear, actionable messaging and educational content, with strong written and verbal communication abilities.
  • Strong cross-functional collaborator with experience partnering with sales, product, operations, and technical teams to drive alignment and adoption.
  • Proficient in Microsoft Office (PowerPoint, Word, Excel) with experience in project management, content creation, CRM tools, and marketing data usage.
  • Demonstrates strong independent judgment, problem-solving ability, and ownership of complex programs using data and stakeholder input.
Benefits
  • medical
  • dental
  • vision
  • wellness programs
  • life insurance
  • health and dependent care spending accounts
  • paid time off
  • 401(k)
  • pension
  • profit sharing
  • short- and long-term disability
  • tuition reimbursement
  • adoption assistance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingB2C marketingstrategic marketing communicationsproduct marketingprogram managementcontent creationeducational content developmentmarketing data analysisoperational communicationsprogram performance evaluation
Soft Skills
strong written communicationstrong verbal communicationcross-functional collaborationindependent judgmentproblem-solvingownership of complex programsstrategic thinkingrelationship managementproject managementteam collaboration
Certifications
Bachelor’s degree in CommunicationsBachelor’s degree in MarketingBachelor’s degree in JournalismBachelor’s degree in BusinessBachelor’s degree in Public RelationsBachelor’s degree in EnglishHigh School diplomaGED