Lead Market Understanding and Segmentation
Conduct market research, define customer profiles and behavioral personas, and perform segmentation and sector analysis
Analyze competitive landscape and market dynamics
Align findings with product line strategies to identify offer gaps and growth opportunities
Support and Execute Go-To-Market Initiatives
Collaborate on formulation and implementation of GTM and launch plans
Align cross-functional teams, define success metrics, and manage timelines
Stimulate pipeline development to support growth targets
Propose Correct Product Positioning and Content Development
Deliver differentiated positioning and guide messaging
Ensure consistency across channels
Enhance and support brand storytelling, thought leadership, and sales enablement through tools and training
Manage Budget and Vendor Relationships
Adhere to assigned retail and product marketing budgets and vendor partnerships
Track performance metrics and deliver executive-level reporting
Drive Adoption, Retention, and Advocacy
Partner with sales, customer success, and demand generation teams as a subject matter expert
Execute customer marketing programs that increase adoption, retention, and advocacy

Requirements

High School diploma or GED
7+ years of experience in Communications and/or Marketing
Bachelor's degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred
Significant prior experience in corporate marketing communications, public relations, advertising, or media; experience in energy, agriculture, or industrial sectors preferred
Specialized knowledge in product marketing research, analysis, segmentation, competitive landscape, and ROI measurement; proficiency in CRM tools (Microsoft Dynamics), analytics platforms, and MS Office
Strong critical thinking and data-driven decision-making abilities
Excellent written, verbal, and presentation skills; able to convey complex concepts and build consensus
Ability to develop and execute strategic marketing plans for multiple initiatives
Proven capability to lead projects, manage budgets, and collaborate cross-functionally
Adaptable and innovative; embraces experimentation and continuous improvement
Influential leadership with capacity to mentor and guide others; ability to build and maintain strong collaborative relationships
Knowledge of industry best practices, regulatory considerations, and cooperative business models

Benefits

medical
dental
vision
wellness programs
life insurance
health and dependent care spending accounts
paid time off
401(k)
pension
profit sharing
short- and long-term disability
tuition reimbursement
adoption assistance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

market researchcustomer profilingbehavioral personassegmentationcompetitive analysisproduct marketing researchROI measurementstrategic marketing plansCRM toolsanalytics platforms

Soft skills

critical thinkingdata-driven decision-makingwritten communicationverbal communicationpresentation skillsproject managementcollaborationadaptabilityinnovationleadership

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in BusinessMBA