Marketing

• Develop, implement, and execute B2B and B2C marketing programs, campaigns, and promotions for Cenex® branded wholesale refined fuels and lubricants.
• Drive demand through strategies and sponsorships, leveraging both traditional and digital media platforms.
• Manage marketing budgets, including content development, program execution, and performance tracking.
• Collaborate with internal stakeholders to ensure alignment with business objectives.
• Prepare and distribute marketing materials such as presentations, product literature, and promotional content.
• Drive brand strategies, including content development, marketing program and promotion implementation, channel communications, sponsorships, event execution and trade advertising.
• Play a key role in developing and executing product and sales promotion communications with both internal sales teams and external customers.
• Independently manage key products and promotional elements including product literature, data sheets, packaging, and related product communications.
• Manage vendor relationships and partner with key contacts to oversee production of marketing tools (print, digital, radio, social media) that increase product awareness and consideration for Cenex branded products.
• Coordinate with internal teams and external agencies to ensure timely delivery of marketing programs.
• Track program performance against KPIs to measure ROI and recommend improvements.
• Craft and deploy communications for multiple audiences (dealers, end-users, internal teams) across traditional and digital platforms.
• Collaborate with sales, product line management, technical services, and operations teams to support product development and market growth.
• Partner with training teams and sales leadership to support training efforts and materials.
• Respond to questions, concerns, and requests from key audiences including field staff, dealers, vendors, and employees regarding marketing programs and promotions.

Senior Marketing Specialist

Senior Marketing Specialist

Senior Marketing Specialist, Refined Fuels

Senior Marketing Specialist, Refined Fuels

Campaign Marketing Manager – B2G, Government