Owning B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion
Building and optimizing multi-stage nurture and retention programs across email, push, SMS, and in-app channels with clear segmentation and trigger logic
Creating cross-sell, upsell, referral, and win-back programs that increase net revenue retention (NRR)
Driving MQL → SQL → Closed Won performance from lifecycle programs in tight partnership with CX, Sales, and RevOps
Leading post-close and post-activation lifecycle motions that improve speed-to-value, engagement, and renewal
Managing an Email Marketing Specialist for ChowNow; set standards for planning, execution, testing, and QA
Partnering with Content on lifecycle messaging and assets across channels
Partnering with CRO & Website Manager to improve conversion and activation flows connected to lifecycle journeys
Partnering with Finance to quantify CAC, payback, LTV, and NRR impact; report results weekly and quarterly with clear recommendations for scaling

Requirements

6–8+ years experience in B2B lifecycle / retention / customer marketing (SaaS or marketplace preferred)
2+ years direct people management experience with a track record of coaching strong operators
Proven results influencing pipeline conversion and downstream revenue
Hands-on expertise in Marketo + Salesforce; comfort collaborating with Sales engagement tooling (e.g., Outreach); familiarity with Iterable/ActiveCampaign a plus for B2B2C support
Strong analytical and experimentation mindset; you can tie programs to funnel movement and revenue outcomes
A history as highly cross-functional operator who can align Sales, CX, Product, Content, and Web around shared goals

Benefits

Expected Base Salary: $130,000 - $170,000 (depending on candidate experience and location)
Ongoing training and growth opportunities.
A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
Rock solid medical, dental, and vision plans.
Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
401(k) Matching
Employer-contributing student loan assistance program or continuing education reimbursement program
Employee Stock Incentive Plan.
Pet insurance for your fur babies
Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
Enough freedom to spread your wings while still holding you accountable.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

B2B lifecycle strategycustomer marketingretention programssegmentationtrigger logiccross-sell programsupsell programsnet revenue retentionpipeline conversionanalytical mindset

Soft skills

people managementcoachingcross-functional collaborationinfluencingcommunicationleadershipengagementstrategic thinkingproblem-solvingresults-oriented