Owning the execution and optimization of B2B email programs that drive pipeline and revenue, measured by MQL, SQL, and Closed Won attribution
Building and optimizing prospect nurtures and sales enablement email programs aligned with Demand Gen and Sales priorities
Executing post-activation lifecycle nurtures to support product adoption, engagement, and retention in partnership with Lifecycle and Product Marketing
Translating lifecycle strategy and campaign priorities set by the Director of Lifecycle Marketing into scalable email and automation programs
Managing campaign builds, QA, deployment, testing, and optimization across Marketo and Outreach
Supporting B2B2C email needs as required, with working knowledge of Iterable and ActiveCampaign
Developing segmentation, personalization, and suppression strategies using CRM and product data
Monitoring performance and report on engagement, conversion, and revenue impact, surfacing insights and recommendations

Requirements

Have 2-3+ years of B2B email or lifecycle marketing experience, ideally in SaaS or marketplace environments
Have proven experience driving demand outcomes from email, including MQL, SQL, and revenue impact
Possess hands-on expertise with Marketo and sales engagement tools (e.g., Outreach); familiarity with Iterable and ActiveCampaign a strong plus
Demonstrate a basic understanding of nurture strategy, attribution, and funnel performance
Are a detail-oriented executor with a test-and-learn mindset
Are comfortable partnering cross-functionally with Demand Generation, Sales, Product Marketing, and Customer Success

Benefits

Expected Base Salary: $56,000 - $72,000 (depending on candidate experience and location)
Ongoing training and growth opportunities.
A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
Rock solid medical, dental, and vision plans.
Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
401(k) Matching
Employer-contributing student loan assistance program or continuing education reimbursement program
Employee Stock Incentive Plan.
Pet insurance for your fur babies
Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
Enough freedom to spread your wings while still holding you accountable.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

B2B email marketinglifecycle marketingdemand generationsegmentation strategiespersonalization strategiessuppression strategiescampaign optimizationattributionfunnel performancedata analysis

Soft skills

detail-orientedtest-and-learn mindsetcross-functional collaborationcommunicationexecutionstrategic thinkingproblem-solvingadaptabilityinsight generationrecommendation formulation