GTM Systems Lead

Chowbus

GTM Systems Lead overseeing Chowbus's CRM strategy and architecture. Ensuring integrated go-to-market systems across revenue operations and business functions.

Posted 7/7/2026full-timeRemote • 🏈 Anywhere in North AmericaSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM platform strategy, architecture, and roadmap development, with a strong focus on data quality and integration across marketing automation, sales engagement, and operational systems. Proven ability to lead vendor evaluations and build business cases for executive decision-making.

Highest-signal resume keywords

CRM Strategy OwnershipSalesforce Platform ExpertiseData Quality StandardsBusiness Case DevelopmentRevenue Operations Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CRM Platform ArchitectureData Model DefinitionPlatform MigrationIntegration DesignVendor Evaluation

Soft Skills

Cross-Functional CollaborationExecutive Communication

Tools & Technologies

SalesforceHubSpotMarketing Automation ToolsSales Engagement ToolsOperations Tooling

Industry Keywords

Revenue OperationsGTM SystemsRestaurant TechSaaSMarketplace Background

About the role

Key responsibilities & impact

Own CRM platform strategy, architecture, and roadmap. Define the target-state data model and system-of-record boundaries for merchant, customer, and pipeline data. Lead platform evaluations and build the business case for major platform decisions, driving them to an executive recommendation
Own strategy and direction for the platforms surrounding CRM — marketing automation, sales engagement, customer support, and operations tooling — so the go-to-market and ops stack operate as one connected system with clean data flowing between it.
Partner with Sales, Marketing, Support, and Operations to translate business requirements into platform design and a prioritized roadmap. Serve as the single owner of CRM prioritization across functions, working with a dedicated Salesforce team that executes and maintains the platform.
Set standards for CRM data quality, field governance, and access control so reporting and downstream systems can be trusted.
Run vendor evaluations and build-vs-buy decisions for the CRM and GTM stack; rationalize overlapping tools; own vendor relationships and renewals.

Requirements

What you’ll need

6+ years in revenue operations, GTM systems, CRM strategy, or business systems, with clear ownership of platform direction and architecture
Deep working knowledge of at least one major CRM platform (Salesforce, HubSpot, or equivalent) and comfort evaluating platforms objectively
Experience owning a CRM roadmap, major implementation, or platform migration end to end
Strong grasp of how CRM connects to marketing automation, sales engagement, support, and operational systems via integrations
Ability to build a business case and drive a platform decision with executive stakeholders
Restaurant tech, POS, payments, SaaS, or marketplace background preferred
Bilingual English/Chinese preferred

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k)
100% employer-paid Short-Term Disability (STD)
100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
Company holidays
Birthday off
Paid Parental Leave
Flexible Paid Time Off (PTO)
Employee Assistance Program (EAP)