Director of Marketing

Chorus Innovations

Marketing leader shaping positioning and sales enablement for Chorus Innovations’ healthcare technology platform. Building the marketing function and specialized growth capabilities as the company scales.

Posted 8/7/2026full-timeLong Beach • California • 🇺🇸 United StatesLead💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building positioning and messaging frameworks, along with hands-on experience in demand generation and growth marketing within the behavioral health or healthcare SaaS sectors. Capable of leading marketing functions in high-growth environments while managing teams and collaborating cross-functionally.

Highest-signal resume keywords

Positioning DevelopmentSales Enablement CollateralDemand GenerationGrowth MarketingBehavioral Health Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Messaging FrameworksSales EnablementCompetitive IntelligenceMarketing Growth PlanCustomer Journey MappingObjection-Handling FrameworksContent OperationsProduct MarketingTeam ManagementOnboarding

Soft Skills

Concise WritingCollaborationLeadership

Industry Keywords

Healthcare SaaSTarget Addressable MarketIdeal Customer ProfilesHigh-Growth EnvironmentResource-Constrained

About the role

Key responsibilities & impact

Define and own Chorus's core messaging, value propositions, and "Why Chorus" positioning across the Target Addressable Market and Ideal Customer Profiles
Partner with the CRO, CEO, VP of Product, and VP of Behavioral Health Programs to prioritize ICPs and align go-to-market strategies
Map the customer journey across pipeline stages and ensure seamless handoffs between marketing, sales, and customer success
Build sales enablement materials, including product sheets, ICP-tailored content, pitch assets, and objection-handling frameworks
Develop a competitive intelligence function, battlecards, and ongoing differentiation strategies
Own the multi-year marketing growth plan and determine hiring priorities and sequence
Recruit, onboard, and manage new full-time hires as the team expands
Manage existing contractors and determine when to convert contract resources to full-time roles
Manage and collaborate with the full-time Marketing Designer
Establish the operating rhythm, process, and cross-functional reporting cadence for marketing
Represent marketing in executive leadership discussions regarding resourcing, budget allocation, and strategic direction
Initially execute product marketing, messaging refinement, and sales enablement hands-on as a player-coach
Stand up specialized marketing sub-functions such as demand generation, paid media, and content operations, then transition into managing the day-to-day marketing organization

Requirements

What you’ll need

Demonstrated track record building positioning, messaging frameworks, and sales enablement collateral in complex domains
Background in behavioral health programs or government-regulated healthcare SaaS strongly preferred
Proven experience building or scaling a marketing function in an early-stage, resource-constrained, high-growth environment
Strong, concise writing ability
Willingness and ability to execute hands-on as an initial individual contributor
Exposure to or hands-on experience in demand generation or growth marketing
Ability to build and oversee demand generation or growth marketing specialization

Benefits

Comp & perks

Full medical, dental, vision and life insurance benefits
401K matching
Company stock options
Unlimited paid vacation
Performance bonuses
Company support for career and skill development
Fun company events and outings
Diverse, inclusive, welcoming, and supportive work environment