Area Director, Franchise Performance – West Virginia

Choice Hotels International

Area Director improving revenue, profitability, guest experience, and operations across Choice Hotels’ franchised portfolio. Advising owners and hotel leaders through data-driven strategies and extensive regional travel.

Posted 8/10/2026full-timeRemote • Virginia, West Virginia • 🇺🇸 United StatesLead💰 $99,919 - $117,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving performance across midscale and upper-midscale hotels through data-driven decision-making, analytics, and operational excellence. Proficient in relationship management and strategic planning to enhance revenue, guest satisfaction, and brand standards.

Highest-signal resume keywords

Hotel Operations ManagementData-Driven Decision-MakingPerformance AnalyticsRelationship ManagementRevenue Strategy Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Hotel ManagementBudget ManagementForecastingPerformance MeasurementConsultative Skills

Soft Skills

CommunicationProject CoordinationTime ManagementStakeholder InfluenceAdaptability

Tools & Technologies

Microsoft OfficeCoSTARMedalliaTableauSalesforce

Industry Keywords

Franchised HotelsMidscale SegmentUpper-Midscale SegmentOwner EngagementCompetitive Intelligence

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Drive performance across a diverse portfolio of midscale and upper-midscale franchised hotels
Conduct on-site and virtual consultations to improve financial performance, guest experience, operations, owner engagement, and brand standards
Advise hotel owners, operators, and management companies on the midscale operating model and brand-aligned performance
Use performance dashboards, competitive intelligence, and analytical tools to identify opportunities and influence decisions
Recommend and activate strategies improving revenue, guest satisfaction, profitability, and cost efficiency
Ensure execution through coaching, follow-up consultations, and stakeholder communication
Drive continuous improvement in revenue, profitability, and guest experience metrics
Collaborate with Revenue Management, Commercial Strategy, and internal teams on targeted strategies
Increase hotel engagement with brand programs, revenue initiatives, and operational tools
Monitor competitive landscapes and market trends
Connect hotels with specialized resources and facilitate adoption of best practices
Provide insights to internal partners for portfolio-wide strategic planning
Maintain franchisee relationships as the primary Choice Hotels contact for performance-related engagement
Document consultations, action plans, and follow-up items in Choice’s CRM
Provide performance feedback and market insights to the Regional Vice President
Generate consultation summaries and follow-up correspondence
Maintain accurate business expense documentation
Support franchise sales growth and participate in franchise association activities
Share competitive intelligence, trends, and best practices with peers and corporate teams

Requirements

What you’ll need

Bachelor’s degree in Hotel Management, Business Administration, Marketing, or related field, or equivalent combination of education and work experience
Minimum 15 years of progressive hotel operations experience, preferably in midscale or upper-midscale segments
Minimum 10 years of hotel leadership experience, preferably with multi-unit or franchise performance responsibility
Ability to drive performance outcomes through data-driven decision-making, analytics, and operational expertise
Strong analytical, forecasting, and budget management skills
High autonomy and ability to manage complex issues, synthesize data, and influence stakeholders
Excellent relationship management, communication, and consultative skills
Ability to navigate ambiguity and adapt strategies to changing market conditions
Proficiency in Microsoft Office and performance measurement tools such as CoSTAR, Medallia, Tableau, and Salesforce
Strong project coordination, time management, and prioritization skills
Approximately 70% travel within the assigned region
Participation in conferences, special projects, and organizational initiatives as needed

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Home office work arrangement
Virtual connection with Choice team members and leadership on Zoom