Area Director, Franchise Performance

Choice Hotels International

Area Director responsible for performance management and strategic advisory for franchised hotels. Requires expertise in hotel operations and analytical decision-making with a focus on multi-unit responsibility.

Posted 5/21/2026full-timeCleveland • Ohio • 🇺🇸 United StatesLead💰 $99,919 - $117,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Conduct on-site and virtual consultations to drive hotel-level execution across financial performance, guest experience, operations, owner engagement, and brand standards
Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-aligned performance outcomes
Leverage performance dashboards, competitive intelligence, and analytical tools (e.g., CoSTAR, Medallia, Salesforce, Tableau) to identify opportunities and influence decision-making
Recommend and activate strategies that improve revenue, guest satisfaction, profitability, and cost efficiency at the property and portfolio levels
Ensure execution of recommendations through coaching, follow-up consultations, and consistent communication with property stakeholders
Drive continuous improvement in revenue, profitability, and guest experience metrics
Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and deploy targeted strategies
Enhance hotel engagement with brand programs, revenue initiatives, and operational tools
Monitor competitive landscape and market trends to inform proactive performance strategies
Identify operational challenges and connect hotels with specialized resources including ChoiceU, Centers of Excellence, Owner Relations, and Brand Operations
Facilitate adoption of best practices through internal resources and proprietary programs
Provide insights and trends to internal partners, contributing to portfolio-wide strategic planning
Cultivate strong relationships with franchisees and serve as their primary Choice Hotels contact for performance-related engagement
Maintain accurate documentation of consultations, action plans, and follow-up items within Choice’s CRM
Provide regular performance feedback and market insights to the Regional Vice President

Requirements

What you’ll need

Bachelor's degree in Hotel Management, Business Administration, Marketing, or related field or equivalent combination of education and work experience
Minimum 15 years of progressive hotel operations experience with preference in midscale or upper-midscale segments
Minimum 10 years of hotel leadership experience, preferably with multi-unit or franchise performance responsibility
Demonstrated ability to drive performance outcomes through data-driven decision-making, analytics, and operational expertise
Strong analytical, forecasting, and budget management skills
High autonomy with the ability to manage complex issues, synthesize data, and influence stakeholders
Excellent relationship management, communication, and consultative skills
Ability to navigate ambiguity and adapt strategies based on changing market conditions
Proficiency in Microsoft Office and performance measurement tools (e.g., CoSTAR, Medallia, Tableau, Salesforce)
Strong project coordination, time management, and prioritization skills

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

hotel operationsdata-driven decision-makinganalyticsbudget managementforecastingrevenue managementperformance improvementcost efficiencyconsultationstrategic planning

Soft Skills

relationship managementcommunicationconsultative skillsproject coordinationtime managementprioritizationautonomyadaptabilityinfluencing stakeholdersproblem-solving