Regional Area Director, Franchise Performance – Eastern/Central Region

Choice Hotels International

Regional Area Director responsible for franchise performance across assigned extended stay hotels. Partnering cross-functionally to optimize strategy and improve guest experience and operations.

Posted 5/19/2026full-timeRemote • 🇺🇸 United StatesLead💰 $114,907 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Drive Portfolio Performance: Improve portfolio-wide revenue growth, market share, and profitability through proactive consulting and performance optimization.
Cultivate strong, trusted relationships with franchisees and PMCs, balancing strategic guidance with immediate operational support.
Partner with Sales, Revenue Management, and Call Center teams to optimize lead generation, RFP participation, and call-forwarding effectiveness.
Monitor GOP performance and drive best-practice implementation, including HotStats utilization.
Ensure execution of all brand programs and continuous improvement of Quality Assurance and Guest Satisfaction scores.
New Hotel Openings & Ramp-Up Performance: Partner with Opening Services to support franchisees through construction, pre-opening planning, and on-schedule hotel launches.
Develop and execute pre-opening sales and marketing strategies focused on local account acquisition.
Guide ownership on market segmentation strategies to maintain OTA contribution below targeted thresholds and achieve extended stay room-night mix goals.
Conduct regular performance check-ins and promote best-practice sharing across the portfolio.
Identify development opportunities and collaborate with Franchise Development as appropriate.
Guest Experience & Brand Standards Excellence: Analyze guest feedback and Quality Assurance results to identify improvement opportunities and drive corrective action.
Proactively address guest relations trends to minimize escalations.
Encourage compliance with training, certification, and brand learning programs, including ChoiceU.
Partner with owners to address hotel condition needs and promote timely renovations and self-PIP initiatives.
Technology Integration & Organizational Influence: Lead extended stay technology integration efforts, ensuring effective adoption of ChoiceEdge, ChoiceAdvantage, and related platforms.
Partner with Technology teams to define system requirements, reporting needs, and testing for extended stay brands.
Support training and engagement initiatives for hotels, owners, PMCs, and internal stakeholders.
Identify and scale best practices across Choice and extended stay portfolios, contributing to cross-organizational collaboration.

Requirements

What you’ll need

Extensive multi-unit hospitality operations and/or sales leadership experience at the corporate or regional level
Demonstrated P&L management responsibility with a strong track record of driving revenue and profitability
Proven ability to influence senior-level stakeholders without direct authority
Experience supporting new hotel openings and ramp-up performance preferred
Bachelor's degree required or an equivalent combination of education and relevant work experience
Strong analytical, financial, and data-driven decision-making skills
Excellent written, verbal, and presentation communication skills
Advanced consulting, training, and persuasion capabilities
Proficiency with business tools including Microsoft Word, Excel, PowerPoint, Outlook, Concur, and Workday
Exceptional time management, organization, and follow-through in a fast-paced, field-based environment
Demonstrated commitment to Choice cultural values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity
Ability to travel extensively, including overnight travel of up to 70%.

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

P&L managementrevenue growthmarket share optimizationperformance optimizationdata-driven decision-makingpre-opening sales strategiesmarket segmentation strategiesguest feedback analysistechnology integrationbest-practice implementation

Soft Skills

relationship buildinginfluence without authorityanalytical skillscommunication skillsconsulting capabilitiestraining skillspersuasion skillstime managementorganizational skillscommitment to cultural values