Franchise Sales Associate

Choice Hotels International

Franchise Sales Associate at Choice Hotels responsible for franchise development lifecycle. Engaging in sales training, prospecting, and managing deal processes with extensive travel required.

Posted 4/29/2026full-timeRemote • North Carolina, South Carolina • 🇺🇸 United StatesJuniorMid-Level💰 $70,000 per yearWebsite

About the role

Key responsibilities & impact

Participate in structured training on industry fundamentals, Choice tools, brand portfolio knowledge, and the full sales lifecycle, delivered both onsite and via virtual learning
Engage in ride‑alongs with Regional Vice Presidents and senior sales team members to observe and practice each stage of the franchise sales process
Receive ongoing coaching on prospecting techniques, CRM usage, opportunity qualification, and deal advancement aligned to Sales Level 1–2 expectations
Develop a strong understanding of assigned markets and receive direction on where to focus prospecting activity
Identify potential franchisees through market research, networking, and attending industry events
Conduct initial outreach via phone, email, and in‑person meetings to assess alignment with Choice Hotels’ brand standards and development strategy
Understand prospective franchisees’ financial qualifications, operating experience, and business objectives to assess fit and present the Choice Hotels value proposition
Manage early‑stage deal flow, including documentation, information gathering, and collaboration with Franchise Administration
Support negotiation of franchise agreement terms under the direction of more senior sales leaders
Learn to independently manage the end‑to‑end deal process, including adaptive reuse, conversions, and new construction opportunities
Work with brand and operations teams to ensure deals meet quality and performance expectations and align to market‑level strategy
Build relationships with developers, brokers, lenders, and third‑party management companies to expand network and increase lead flow
Contribute to the development and execution of Market Area Strategic Business Plans

Requirements

What you’ll need

High School Diploma or GED
Bachelor’s degree in Business, Marketing, Hospitality, or a related field or equivalent combination of education and work experience (preferred)
Business‑to‑business sales experience, ideally within hospitality, franchising, or real estate (preferred)
On‑property hotel experience in operations or sales (preferred)
Demonstrated ability to meet or exceed performance goals, consistent with expectations of early‑career Sales levels
Strong interpersonal, communication, and presentation skills
Ability to influence, negotiate, and guide prospective franchisees toward mutually beneficial outcomes
Analytical skills to assess market conditions, property opportunities, and franchisee readiness
Knowledge of hotel industry dynamics, competitive landscape, and Choice Hotels brands (preferred)
Proficiency in MS Office applications; CRM experience desirable
Self-motivated with strong initiative, curiosity, and eagerness to grow within the Sales organization

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

business-to-business salesmarket researchprospecting techniquesdeal advancementfinancial qualifications assessmentnegotiationend-to-end deal process managementadaptive reuseconversionsnew construction opportunities

Soft Skills

interpersonal skillscommunication skillspresentation skillsinfluencenegotiationguidanceanalytical skillsself-motivationinitiativecuriosity

Certifications

High School DiplomaGEDBachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Hospitality