Choice Hotels International

Global Sales Manager – Groups, MICE

Choice Hotels International

full-time

Posted on:

Location Type: Remote

Location: Maryland • United States

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Salary

💰 $82,500 - $110,286 per year

About the role

  • Manage and nurture relationships with existing customers to identify opportunities for growth and expand account revenue
  • Maintain a deep understanding of customer needs; ensure satisfaction with Choice Hotels solutions and services
  • Monitor account performance, analyze customer trends and feedback, and develop strategies to maximize room‑night revenue
  • Lead customer retention efforts, including proactive communication, renewals, contract negotiation, and issue resolution
  • Conduct recurring business meetings, presentations, and planning discussions with customers to identify new value opportunities
  • Stay informed of industry and competitive trends to support account growth strategy
  • Identify and research prospective customers through industry analysis, networking, and lead-generation channels
  • Generate and qualify new business opportunities by assessing customer needs and positioning Choice’s brands and solutions accordingly
  • Cultivate and nurture leads throughout the sales cycle to convert high‑potential prospects into revenue‑producing accounts
  • Initiate contact with key decision makers via industry events, relationship networks, and outbound outreach
  • Conduct market research to understand customer industry dynamics, competitive threats, and emerging trends, using insights to refine sales strategy
  • Educate prospective customers on Choice Hotels’ brands and offerings, demonstrating value and solving customer challenges
  • Convert prospects into active, high‑performing accounts to expand the corporate customer base
  • Maintain accurate and up‑to‑date customer information within CRM systems (e.g., Salesforce), including contacts, history, activities, contracts, and interactions
  • Evaluate and report on account performance trends; provide proactive recommendations to ensure continued growth
  • Draft sales proposals, manage contract renewals, and support negotiation efforts for new or existing agreements
  • Conduct account planning: customer analysis, needs assessments, and relationship mapping with key decision makers and influencers
  • Define and document account strategy, action plans, and activities aimed at increasing room‑night revenue and market share
  • Prepare and deliver customer Quarterly Business Reviews (QBRs) and strategic planning sessions

Requirements

  • 5+ years of experience in sales, hospitality, travel, or related fields
  • Proficient with sales and analysis tools such as Salesforce CRM and (optional) TravelClick reporting systems
  • Bachelor’s degree or an equivalent combination of education and relevant work experience
  • Ability to travel 25–50% depending on business needs
  • Must reside within 30 miles of a major airport
Benefits
  • Competitive compensation and benefits, including medical, dental, and vision coverage
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Financial benefits for retirement and health savings
  • Employee recognition programs
  • Discounts at Choice hotels worldwide
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
salesaccount managementcustomer analysiscontract negotiationmarket researchlead generationsales proposalscustomer retentionstrategic planningperformance analysis
Soft Skills
relationship managementcommunicationproblem-solvingproactive approachpresentation skillsanalytical thinkingcustomer servicenegotiationcollaborationadaptability
Certifications
Bachelor's degree