Lead Generation Associate, Franchise Development

Choice Hotels International

full-time

Posted on: 1/9/2026

Location Type: Remote

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About the role

Utilize in-house technology and prospecting subscriptions to identify viable prospects for franchise development opportunities
Conduct scripted cold calls to understand prospect needs, challenges, and interest in franchising with Choice Hotels
Score and prioritize leads for the Sales team; maintain accurate records in Salesforce, including notes and call history
Ensure seamless handoff of qualified leads to Regional Vice Presidents, providing detailed notes and client insights to improve conversion success

High school diploma or equivalent combination of education and work experience required
Technical proficiency with online databases and CRM systems (Salesforce preferred)
Understanding of the sales process and ability to think analytically about lead prioritization
Strong communication skills (verbal, written, listening), time management, and organizational abilities
Demonstrates persistence and resiliency in prospecting activities

Benefits

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

Tip: use these terms in your resume and cover letter to boost ATS matches.

communication skillstime managementorganizational abilitiesanalytical thinkingpersistenceresiliency

high school diploma