Senior Manager, Social Media
Chobani
full-time
Posted on:
Location Type: Office
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $188,000 per year
Job Level
Senior
About the role
- Own and evolve the long-term soccer social vision, aligning brand purpose, partnerships, and performance into a single, cohesive strategy.
- Define clear narrative arcs and storytelling frameworks across seasons, tournaments, off-season, and multi-year partnerships.
- Establish the soccer social operating model: roles, workflows, cadence, approvals, and escalation paths.
- Serve as the internal soccer culture authority, tracking leagues, players, tournaments, storylines, fan sentiment, and cultural moments to proactively shape content strategy.
- Lead social POV development for major moments (tournaments, athlete announcements, cultural conversations, brand moments) before they happen—not reactively after.
- Set standards for how the brand engages in soccer conversations, including tone, humor, purpose, and when not to weigh in.
- Translate business, marketing, and partnership goals into social-first strategies that can scale across platforms.
- Guide platform-level strategy (IG, TikTok, YouTube, emerging channels), ensuring each platform has a distinct role within the soccer ecosystem.
- Review and approve soccer content through the lens of cultural relevance, brand integrity, and fan trust.
- Identify white space opportunities within global and local soccer culture where the brand can show up meaningfully.
- Establish pre-game, matchday, post-game, and off-season playbooks to ensure consistency and clarity across all moments.
- Lead social execution for soccer partnerships, including athletes, federations, clubs, and grassroots organizations.
- Collaborate closely with Partnerships, Sampling, and Brand teams on major announcements, campaigns, and launches.
- Shape social plans for shoots, tournaments, events, and experiential moments—including coverage strategy and posting frameworks.
- Ensure athletes and partners feel represented honestly and respectfully within social storytelling.
- Establish clear workflows, planning cadences, and approval processes for soccer social.
- Partner with external creators and freelancers to scale output while maintaining quality and consistency.
- Own performance reporting and insight development for all soccer-related social content.
- Translate data into actionable learnings to inform strategy, formats, and creative direction.
- Present insights and recommendations to senior leadership and cross-functional teams.
- Balance creative instincts with performance metrics to drive sustained impact.
Requirements
- 7–10+ years of social media experience, with a strong focus on sports, culture, or entertainment
- Deep, credible soccer knowledge across leagues, tournaments, players, and fan cultures (domestic and global)
- Proven experience leading social strategy for large-scale brand or sports partnerships
- Strong creative taste and editorial judgement
- Experience managing complex cross-functional stakeholders and senior leadership
- Comfort operating both strategically and hands-on
- Excellent communicator—clear POVs, strong narratives, calm under pressure
- Highly organized, proactive, and adaptable
Benefits
- medical, dental, vision coverage
- disability insurance
- health savings account
- flexible spending accounts
- tuition reimbursement
- 401k match of 100% on up to 5% of eligible pay
- fertility and childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- wellness resources including employee assistance program, fitness discounts, wellness reimbursement, on-site gym access, and monthly wellness newsletter
- 120 hours of paid time off
- 11 holidays
- paid volunteer time off
- military service leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent strategyperformance reportingstorytelling frameworksdata analysiscreative directioncross-functional collaborationworkflow managementplatform strategynarrative development
Soft skills
excellent communicationorganizational skillsproactiveadaptabilitycalm under pressurecreative tasteeditorial judgementleadershipstrategic thinkingstakeholder management