Ecommerce

• Lead and execute Daily Harvest’s digital merchandising strategy to maximize sales, profitability, and customer engagement.
• Manage product assortment, categorization, bundling, and on-site presentation to improve discoverability and drive conversion.
• Oversee full-funnel site updates (homepage, navigation, PDPs, FAQs, content pages, upsell modules, etc.) to ensure accuracy, freshness, and brand consistency.
• Support new product launches, promotions, and cross-channel campaigns across lifecycle, digital marketing, and site experiences.
• Partner with Customer Service, Digital Product, and Engineering to prioritize enhancements, resolve bugs, and elevate the end-to-end user experience.
• Lead conversion rate optimization roadmap and A/B testing initiatives, partnering with Product and Data on test setup, monitoring, measurement, iteration and results shareouts.
• Lead SEO agency to grow organic traffic and conversion through site search and content optimization.
• Present test plans, performance readouts, and recommendations cross-functionally to inform digital product and marketing strategies (from launches to promotional calendar).
• Analyze site performance, product performance, and customer behavior (including heatmaps, reviews, and surveys) to inform optimization strategies.
• Track and report on core KPIs (e.g., traffic, conversion, AOV, UPT, sell-through, LTV) and develop clear action plans to drive improvement.
• Deliver regular ecommerce business reviews with insights, recommendations, and next steps to guide cross-functional decision-making.
• Partner with Marketing and Creative to brief ecommerce campaigns, assets, and on-site activations.
• Ensure campaign alignment across brand, lifecycle, paid media, and site experiences.
• Collaborate closely with Data, Culinary, Nutrition, Operations, and Digital Product to ensure merchandising reflects brand priorities, inventory, and culinary innovation pipelines.
• Partner with Customer Care to leverage feedback and enhance the end-to-end customer journey.
• Contribute to digital product strategy and roadmap with a customer-first, data-driven perspective.

Senior E-Commerce Manager

E-Commerce Manager

Scale Account Executive, Digital Experience

AVP, Digital Experience Sales