Marketing

• Build ground-up program development for Target execution that is rooted in shopper insights and addresses retailer & shopper needs
• Identifies and negotiates contracts to manage the work of external agencies and vendors in support of Shopper Marketing efforts
• Supports the annual budgeting process including analysis/key learnings from internal and external sources, and ROI calculations
• Work with Director on creative development from start to finish with cross-functional collaboration
• Recommends the best vehicles to achieve business objectives and meet brand strategies and manages the execution of final Shopper Marketing plans (timelines, budget, shopper experience)
• Coordinates Sales, Category Management, Insights and Shopper Marketing efforts to ensure strategic linkage across initiatives and find potential synergies
• Partner with Shopper Marketing team members to optimize sales execution in tandem with Consumer Development efforts including proper lead time and all information necessary
• Transform insights into added value by creating solutions that convert shoppers into buyers
• Create and manage pre and post ROI system for all executed shopper marketing programs to drive continuous improvement for future programming
• Help manage effectiveness of shopper marketing dollars alongside Director and share broadly with organization
• Complete additional tasks as assigned by manager

Assistant Manager, Shopper Marketing

Marketing Manager II