Senior Manager, Shopper Marketing AFH – Emerging
Chobani
full-time
Posted on:
Location Type: Office
Location: Plano • Minnesota, New York, Ohio, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $188,000 per year
Job Level
Senior
About the role
- Lead the creation and implementation of a strategy and processes to ensure impactful, insights-driven shopper marketing in the Away From Home and Emerging channels
- Analyze shopper data to inform and enhance category, customer, and brand strategies
- Responsible for the development and execution of 360-degree insights-based national marketing plans in partnership with shopper marketing agency partners and Commercial team
- Partner with Marketing, Category Development and Sales to ensure customer plans and initiatives align with broader Chobani strategies and goals
- Collaborate with marketing teams at the customer to understand growth strategies and objectives; provide shopper marketing insights and point of view that maximizes category sales and profitability
- Track, monitor, optimize and analyze shopper marketing executions; quickly disseminate results and prove return on investment
- Represent the shopper marketing point of view in customer planning meetings and business reviews
- Own/manage shopper marketing spend budget, working closely with Sales account and Finance leads
- Conduct regular in-store visits to develop deep understanding of retail, evaluate shopper in-store activations and ideate on how Chobani can continue to build and launch impactful shopper programs
- Work with cross-functional partners in the strategic and creative development of marketing vision within the retail context
- Develop strong working knowledge of the category, Chobani brand, and product platform
- Hone project management skills and the ability to manage budgets and timelines
- Manage agency and vendor contracts and relationships.
- Take on special projects as needed
Requirements
- Bachelor’s degree required in a related field
- 7+ years of CPG customer sales/marketing/agency experience required
- Experience engaging/partnering directly with customers to develop and launch joint shopper solutions
- Strong project management skills, with the ability to handle multiple tasks simultaneously
- Previous experience converting consumer, category, competitor, and channel/customer insights into marketing plans
- Ability to demonstrate a deep understanding of account management, customer operations and category management principles
- Strong financial acumen and understanding of customer data/metrics
- Ability to assimilate large amounts of data and create solutions that are concise and easy-to-understand
- Passion for building and maintaining relationships, both internally and externally
- Ability to work collaboratively and influence cross-functional teams
- Experience linking strategy to implementation
- Possesses an entrepreneurial spirit
- Willingness to travel (30%)
Benefits
- Medical insurance
- Dental coverage
- Vision coverage
- Disability insurance
- Health savings account
- Flexible spending accounts
- Tuition reimbursement
- 401k match of 100% on up to 5% of eligible pay
- Fertility and childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- Wellness resources including employee assistance program, fitness discounts, wellness reimbursement, on-site gym access (certain locations), and monthly wellness newsletter
- 120 hours of paid time off
- 11 holidays
- Paid volunteer time off
- Military service leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
shopper marketingcategory managementaccount managementdata analysismarketing strategyproject managementfinancial acumencustomer insightsmarketing plansretail activations
Soft skills
collaborationrelationship buildinginfluencingentrepreneurial spiritcommunicationproblem-solvingtime managementadaptabilityleadershipstrategic thinking
Certifications
Bachelor’s degree