Growth Marketing

• Owning paid acquisition strategy across Meta, Google, and emerging platforms (~$100K/month budget).
• Leading full-funnel growth initiatives across traffic, conversion, nurture, and sales enablement.
• Building and managing dashboards that track CAC, LTV, ROAS, and funnel performance.
• Overseeing a small, agile performance team (copywriter, media buyers, marketing ops).
• Partnering with Product, Sales, and Customer Success to ensure consistent messaging and attribution integrity.
• Establishing a data-driven testing cadence to scale winning campaigns efficiently.
• Developing insights that inform spend allocation, audience segmentation, and creative strategy.
• Supporting lifecycle marketing initiatives that drive retention, renewals, and cross-sell opportunities.

Director of Growth Marketing

Director of Technical Strategy and Growth

Marketing Representative