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About the role
Key responsibilities & impact- Lead client onboarding and align paid media strategies with business objectives
- Develop detailed media plans covering target audiences, budgets, channels, and KPIs
- Launch and manage campaigns across multiple platforms
- Design and run A/B tests (creatives, audiences, bidding strategies, landing pages)
- Continuously optimize campaigns to maximize ROI/ROAS
- Produce clear, data-driven performance reports with actionable insights
- Manage campaign workflows and performance tracking in our CRM (SENTR)
- Execute campaigns in both Spanish and English with culturally relevant messaging
- Own ROI and ROAS reporting
Requirements
What you’ll need- 3+ years managing paid media campaigns (agency experience preferred)
- Proven track record driving measurable ROI/ROAS
- Strong expertise in Google Ads and Meta Ads
- Experience with TikTok, Retail Media, and programmatic channels
- Solid understanding of the full campaign lifecycle
- Experience designing and interpreting A/B tests
- Strong organizational skills and CRM proficiency (SENTR is a plus)
- Fluent in Spanish and English (written and spoken)
- Proactive, analytical, and comfortable working in a fast-paced environment
Benefits
Comp & perks- Competitive compensation package
- Hybrid work model
- Exposure to international brands and multi-market campaigns
- Access to advanced tools and ongoing paid media training
- High-performance culture focused on growth and ownership
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Campaign OptimizationPerformance ReportingMedia PlanningKPI DevelopmentBudget Management
Soft Skills
Organizational SkillsAnalytical ThinkingProactivity