Paid Media Analyst

CHILI

Paid Media Analyst conducting strategy to reporting for performance-driven digital marketing campaigns at Chili Digital. Managing the full campaign lifecycle and ensuring measurable growth in ROI and ROAS.

Posted 7/1/2026full-timePanama • 🇵🇦 PanamaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media campaigns with a focus on driving measurable ROI and ROAS. Proficient in executing campaigns in both Spanish and English while utilizing data-driven insights for continuous optimization.

Highest-signal resume keywords

Paid Media Campaign ManagementGoogle Ads ExpertiseMeta Ads ExpertiseA/B Testing Design and InterpretationFluency in Spanish and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationPerformance ReportingMedia PlanningKPI DevelopmentBudget Management

Soft Skills

Organizational SkillsAnalytical ThinkingProactivity

Tools & Technologies

SENTR CRMTikTok AdvertisingRetail MediaProgrammatic Channels

Industry Keywords

Client OnboardingCampaign LifecycleROIROASCulturally Relevant Messaging

About the role

Key responsibilities & impact

Lead client onboarding and align paid media strategies with business objectives
Develop detailed media plans covering target audiences, budgets, channels, and KPIs
Launch and manage campaigns across multiple platforms
Design and run A/B tests (creatives, audiences, bidding strategies, landing pages)
Continuously optimize campaigns to maximize ROI/ROAS
Produce clear, data-driven performance reports with actionable insights
Manage campaign workflows and performance tracking in our CRM (SENTR)
Execute campaigns in both Spanish and English with culturally relevant messaging
Own ROI and ROAS reporting

Requirements

What you’ll need

3+ years managing paid media campaigns (agency experience preferred)
Proven track record driving measurable ROI/ROAS
Strong expertise in Google Ads and Meta Ads
Experience with TikTok, Retail Media, and programmatic channels
Solid understanding of the full campaign lifecycle
Experience designing and interpreting A/B tests
Strong organizational skills and CRM proficiency (SENTR is a plus)
Fluent in Spanish and English (written and spoken)
Proactive, analytical, and comfortable working in a fast-paced environment

Benefits

Comp & perks

Competitive compensation package
Hybrid work model
Exposure to international brands and multi-market campaigns
Access to advanced tools and ongoing paid media training
High-performance culture focused on growth and ownership