Sales Manager – Business Unit

CHILI

Sales Manager responsible for driving growth in Panama market. Building relationships and closing high-value accounts while collaborating with internal teams for client success.

Posted 7/1/2026full-timePanama City • 🇵🇦 PanamaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing sales and business development, with a strong focus on performance marketing strategies and client relationship management. Proven ability to negotiate contracts and achieve revenue targets in the Panamanian market.

Highest-signal resume keywords

Digital Marketing SalesPerformance MarketingB2B Service DealsNegotiation SkillsFluent in Spanish and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business DevelopmentRevenue TargetsROI/ROAS ModelsGo-To-Market StrategyClient OnboardingCommercial StrategyMarket Trend AnalysisSales KPIsContract NegotiationPipeline Management

Soft Skills

Entrepreneurial MindsetConsultative SellingRelationship Management

Industry Keywords

Panamanian MarketC-Level StakeholdersMarketing Decision-MakersCommercial PipelinePerformance Models

About the role

Key responsibilities & impact

Identify, prospect, and close new business opportunities in Panama
Build and manage a strong commercial pipeline aligned with revenue targets
Develop relationships with CMOs, Marketing Directors, and business leaders
Position Chili as a strategic performance partner, not just a media provider
Negotiate contracts and ensure profitable, long-term agreements
Develop and execute a go-to-market strategy for Panama
Identify key industries and verticals with high growth potential
Monitor market trends, competitor activity, and performance marketing opportunities
Contribute to defining pricing models and commercial strategy
Work closely with Paid Media, SEO, CRO, and Analytics teams to build winning proposals
Ensure smooth client onboarding and alignment between commercial expectations and operational delivery
Maintain strong client relationships focused on long-term growth and retention
Own revenue targets and sales KPIs for the Panamanian market
Provide accurate forecasting and pipeline visibility
Ensure deals align with ROI-driven performance models

Requirements

What you’ll need

3+ years of experience in digital marketing sales, business development, or commercial leadership roles
Proven track record of closing high-value B2B service deals
Strong understanding of performance marketing (Paid Media, SEO, CRO, ROI/ROAS models)
Experience working with marketing decision-makers and C-level stakeholders
Entrepreneurial mindset with the ability to build and scale a business unit
Strong negotiation and consultative selling skills
Fluent in Spanish and English
Based in Mexico or with deep knowledge of the Panamanian market

Benefits

Comp & perks

Competitive base salary + performance-based commission structure
Leadership exposure and strategic decision-making participation
Hybrid/remote flexibility
Opportunity to build and lead a high-growth business unit
Work with a regional team of performance marketing experts