Paid Media Analyst
CHILI
full-time
Posted on:
Location Type: Remote
Location: Anywhere in Latin America
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About the role
- Lead client onboarding and align paid media strategies with business objectives
- Develop detailed media plans including target audiences, budgets, channels, and KPIs
- Launch and manage campaigns across multiple platforms
- Design and execute A/B tests (creatives, audiences, bidding strategies, landing pages)
- Continuously optimize campaigns to maximize ROI/ROAS
- Deliver clear, data-backed performance reports with actionable insights
- Manage campaign workflows and performance tracking in our CRM (SENTR)
- Ensure structured task management and timely client communication
- Execute campaigns in both Spanish and English with culturally relevant messaging
- Translate performance data into strategic recommendations
Requirements
- 3+ years managing paid media campaigns (agency experience preferred)
- Proven track record driving measurable ROI/ROAS
- Strong expertise in Google Ads and Meta Ads
- Experience with TikTok, Retail Media, and programmatic channels
- Solid understanding of full campaign lifecycle management
- Experience designing and interpreting A/B tests
- Strong organizational skills and CRM proficiency (ClickUp is a plus)
- Fluent in Spanish and English (written and spoken)
- Proactive, analytical, and comfortable in a fast-paced environment
Benefits
- Competitive compensation package
- Hybrid work model
- Exposure to international brands and multi-market campaigns
- Access to advanced tools and continuous paid media training
- A high-performance culture focused on growth and ownership
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media campaignsGoogle AdsMeta AdsTikTokRetail Mediaprogrammatic channelsA/B testingcampaign lifecycle managementROIROAS
Soft Skills
organizational skillsanalytical skillsproactivecommunication skillstask management