CHILI

Paid Media Specialist

CHILI

full-time

Posted on:

Location Type: Hybrid

Location: Ciudad de Mexico • Mexico

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About the role

  • Campaign Strategy & Lifecycle Management
  • Client Onboarding: Collaborate with clients to understand their business goals and align paid media strategies accordingly.
  • Media Planning: Develop detailed media plans that define target audiences, budgets, channels, and key performance indicators.
  • Campaign Execution: Launch and manage campaigns across multiple platforms, ensuring optimal allocation of resources for maximum performance.
  • A/B Testing: Plan and execute A/B tests across platforms to determine optimal creatives, audiences, bidding strategies, and landing pages.
  • Optimization & Reporting: Continuously monitor performance, implement learnings from A/B tests, and generate comprehensive reports to demonstrate ROI/ROAS.
  • Channel Expertise: Deep knowledge of Google Ads and Meta Ads platforms to drive effective search, display, and social media campaigns.
  • Emerging Channels: Experience with TikTok and Retail Media, ensuring innovative strategies across less traditional channels.
  • Programmatic Advertising: Familiarity with programmatic buying to enhance targeting and scalability is an added advantage.
  • Organizational Excellence: Utilize our CRM SENTR to manage campaign tasks, timelines, A/B test tracking, and client communications efficiently.
  • Bilingual Execution: Develop and execute campaigns in both Portuguese and English, ensuring culturally relevant messaging and market compliance.
  • Performance Measurement: Report directly on the return on investment (ROI) and return on ad spend (ROAS), using data-driven insights to optimize performance.
  • Analytics & Insights: Leverage analytics tools and performance data to recommend strategies, incorporating learnings from A/B testing for better campaign outcomes.

Requirements

  • 3+ years of experience in managing paid media campaigns, ideally within a digital marketing agency.
  • Proven track record of driving performance campaigns with clear ROI/ROAS outcomes.
  • Strong expertise in Google Ads and Meta Ads platforms, with working experience on TikTok, Retail Media, and programmatic channels.
  • Experience managing the complete campaign lifecycle—from client onboarding and media planning to execution, A/B testing, and performance reporting.
  • Demonstrated success in setting up and interpreting A/B tests to improve performance.
  • Exceptional organizational skills and proficiency with CRM systems, specifically SENTR.
  • Fluent in both Spanish and English, with excellent communication and reporting skills in both languages.
  • Ability to work in a fast-paced, data-driven environment with a proactive and collaborative approach.
Benefits
  • Competitive compensation package.
  • Hybrid work model
  • Opportunity to work on cutting-edge campaigns with international clients across LATAM, US, and Europe.
  • Access to advanced tools and training in paid media strategies.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign strategylifecycle managementmedia planningA/B testingoptimizationperformance measurementprogrammatic advertisingdata-driven insightsdigital marketingpaid media campaigns
Soft skills
organizational skillscommunication skillscollaborative approachproactive mindset