Lead strategic planning and execution of omnichannel marketing campaigns (email, direct mail, websites, mobile apps, social media, SMS/MMS, SEM/SEO, print) to drive patient engagement and support service utilization across therapeutic portfolios.
Manage agency relationships (creative, strategy, media, measurement, CRM vendors) to deliver patient-centric marketing programs aligned with brand imperatives.
Spearhead platform-driven campaigns, including use of AI or CRM platforms (Salesforce Marketing Cloud, Adobe Experience Manager, Veeva) for segmentation and personalization.
Develop and maintain MLR/PRB compliant patient-facing materials and shepherd content through regulatory & legal approvals.
Define and measure KPI frameworks, report results, and drive optimization recommendations for campaign scaling across brands.
Guide cross-functional teams (Patient Services, Medical Affairs, Advocacy, Market Access, Field, Legal, Compliance, Analytics) to ensure cohesive implementation and alignment.
Lead and mentor junior marketing professionals or managers, including involvement in planning and oversight of marketing budgets and resource allocation.

Requirements

Bachelor's degree in life sciences, marketing, business, or other related area
5–8+ years in pharma/biotech marketing, with specific expertise in patient engagement or patient services in rare disease, or related areas
Deep knowledge and hands-on experience across digital marketing channels, CRM strategy, patient journey mapping, segmentation, and brand/customer messaging
Regulatory compliance understanding (MLR/PRC) is essential, including content approvals and governance process handling
Leadership & collaboration skills: experience managing agencies, budgets, stakeholders, and influencing without authority
Analytical mindset: ability to translate qualitative and quantitative insights into actionable strategies and optimization.

Benefits

comprehensive healthcare programs
work-life balance initiatives
robust relocation support
performance bonuses
flexible working arrangements
remote work options
tax assistance services for foreign colleagues

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

omnichannel marketingpatient engagementKPI frameworksdigital marketingCRM strategysegmentationpatient journey mappingregulatory compliancecontent approvalsoptimization strategies

Soft skills

leadershipcollaborationanalytical mindsetinfluencing without authoritymentoringstrategic planningcommunicationteam guidanceresource allocationstakeholder management