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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales strategy and relationship management within the liquor industry, with a strong focus on achieving sales objectives and maximizing brand presence across retail channels. Proficient in utilizing the CHG XRM system for account management and data accuracy.
Highest-signal resume keywords
WSET Level 1 Certification2+ Years Outside Sales ExperienceExpert Knowledge of Liquor IndustryStrong Sales AbilityExcellent Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales StrategyAccount ManagementMarket Share GrowthSales Objectives AchievementTerritory DistributionTrade Show ParticipationProgram ExecutionData Management
Soft Skills
Interpersonal SkillsPresentation SkillsAdaptability
Tools & Technologies
CHG XRM System
Certifications & Qualifications
WSET Level 1
Industry Keywords
Liquor Sales IndustryWine and Spirits ProductsGovernmental Policy and RegulationsRetail Channel ManagementBrand Amplification
About the role
Key responsibilities & impact- Increase sales and market share of the Authentic Wine & Spirits Merchants portfolio
- Develop and maintain critical partner relationships with retail stores
- Drive sales of the portfolio across retail channels
- Exceed assigned quarterly and annual sales objectives and KPIs
- Increase territory distribution and focus on core brands
- Maximize opportunities across channels, including cold box and shelf placements
- Amplify brand sales in top-selling stores
- Organize trade days for supplier and manager visits according to AWSM best practices
- Pitch quarterly programming and work with retail chain store managers to execute programs
- Set six-week route plans to maximize efficient territory coverage
- Record and manage daily activities through the CHG XRM system
- Maintain accurate and current account database information through XRM
- Maximize available budgets and manage expenses within company guidelines
- Participate in trade shows, supplier dinners, and events as required
- Report to the AB Sales Manager
Requirements
What you’ll need- Minimum WSET Level 1 completed
- Experience working in the restaurant industry
- Minimum 2+ years of outside sales experience
- College or university degree in business, sales, or marketing preferred
- Knowledge of the liquor sales industry preferred
- Strong interpersonal skills
- Strong sales ability
- Excellent written and verbal communication
- Skilled presentation ability with capacity to adapt to audiences
- Expert knowledge of the liquor industry, including wine and spirits products and governmental policy and regulations
- Successful completion of wine and spirit courses desirable, e.g. WSET, and required if hired
- Flexible hours, including nights and weekends when required
- Passion for wine and spirits
- Ability to manage activities and account data through CHG XRM system
Benefits
Comp & perks- Base salary plus incentive bonus
- Car allowance
- Benefits commensurate with experience
- Business-related expenses covered