Customer Marketing Director

CHGroup

Customer Marketing Director leading Canadian trade marketing for Moët Hennessy wine and spirits brands. Driving national activations, regional execution, budgets and customer engagement across channels.

Posted 8/18/2026contractMontreal • 🇨🇦 CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in trade marketing and channel activation, with a strong focus on building relationships and influencing stakeholders. Proven ability to lead teams, manage A&P budgets, and execute high-impact commercial strategies across diverse channels.

Highest-signal resume keywords

Trade Marketing ExpertiseLeadership ExperienceProject Management SkillsAnalytical CapabilitiesBilingual in English and French

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade MarketingChannel ActivationA&P Budget ManagementSales Performance AnalysisKPI Setting and MonitoringBrand Activation DevelopmentPoint-of-Sale Asset CreationFinancial Knowledge of P&L ManagementMultitaskingFast-Paced Environment Adaptability

Soft Skills

Excellent Communication SkillsTeamworkRelationship BuildingNegotiation SkillsGood Judgment Under Pressure

Tools & Technologies

Microsoft OfficePowerPointExcel

Industry Keywords

Wines and SpiritsFast-Moving Consumer GoodsLuxury MarketingOn-Trade ChannelsOff-Trade Channels

About the role

Key responsibilities & impact

Translate Moët Hennessy Maison strategies into high-impact commercial activation plans across Canada
Lead the national trade marketing agenda and set the execution framework for regional teams
Ensure brand visibility, distribution support, customer engagement and sales performance across on-trade, off-trade and e-commerce channels
Lead the regional marketing organization and provide national strategic direction
Coach, support and develop the wider marketing team in line with Moët Hennessy values and leadership capabilities
Build relationships with Charton Hobbs VPs and sales teams to drive engagement, education, focus and KPI reporting
Collaborate with marketing, communications, finance, operations and sales leadership to align national and provincial execution
Define the national trade marketing strategy and develop activation guidelines, point-of-sale assets, brand education materials and channel playbooks
Set trade marketing KPIs and monitor execution quality
Own the shopper and customer activation agenda, including visibility, distribution programs, trade education and in-store/in-outlet experiences
Standardize briefing, planning and post-activation review processes across regions
Manage external agency partners, briefs, budgets, execution standards and learnings
Partner with MHUSA to share best practices and adapt scalable activation platforms for Canada
Lead development and execution of brand activations across consumer touchpoints within A&P budgets and brand KPIs
Maintain regional programming calendars covering investments, activations and promotions
Optimize planning, tracking and reporting processes
Organize and co-lead provincial Quarterly Business Review meetings
Lead the annual trade marketing planning cycle and consolidate regional plans into a national view
Own and oversee regional commercial A&P budgets and reallocate investments when needed
Lead the CHMH on-trade strategy and define activation priorities by channel and key city
Develop senior-level relationships with key customers and strategic accounts
Build activation guidelines supporting on-trade channel development

Requirements

What you’ll need

Proven leadership experience coaching and developing teams and managing senior team members
Trade marketing and channel activation expertise across on-trade and off-trade channels
Strong analytical, organizational and multitasking capabilities
Ability to meet tight deadlines
Ability to build relationships and influence cross-functional internal and external stakeholders
Excellent communication and teamwork skills
Project management skills
Ability to build, manage and evaluate an A&P budget
Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel
Ability to thrive in a fast-paced, quick-turn work environment
Good judgment and professionalism under pressure
Strong sense of urgency and adaptability
Financial knowledge of depletions, sales, DOI and P&L management
Strong presentation and negotiation skills for diverse audiences
Affinity with the wines and spirits category
Bachelor's degree or higher in Marketing, Commerce, Business Administration or a related field preferred
10 years of marketing experience, preferably within a fast-moving CPG or luxury company
Established trade contacts across on- and off-premise channels are a plus
Valid driver's license and access to a vehicle
Fluent in English and French
Ability to travel domestically and internationally as required
Valid travel document is mandatory

Benefits

Comp & perks

Medical, dental, RRSP and other benefits after a qualifying period
Car allowance, where applicable, for employees with access to a vehicle and a valid driver's license
Competitive salary and benefits package
Performance-based bonus