Market Activation Manager

CHGroup

Market Activation Manager growing Moët Hennessy wine and spirits brands across Ontario. Planning campaigns, executing events, managing accounts, and supporting sales growth.

Posted 8/18/2026full-timeMississauga • 🇨🇦 CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for luxury brands, with a strong focus on event management, brand activation, and relationship building. Proficient in analyzing market data and driving brand presence in key accounts while ensuring alignment with brand guidelines.

Highest-signal resume keywords

Event Management ExpertiseBrand Activation StrategyMarket Analysis SkillsStrong Communication SkillsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentData AnalysisEvent PlanningBrand ActivationPOSM ManagementOffice Suite ProficiencyPublic SpeakingNegotiation SkillsDigital MarketingWSET Level 2 or Above

Soft Skills

Creative ThinkingTeam CollaborationSelf-MotivationDetail-OrientedRelationship Building

Tools & Technologies

PowerPointExcelSocial Media Platforms

Certifications & Qualifications

WSET Level 2 or Above

Industry Keywords

Luxury Wine and SpiritsHospitality IndustryRetail IndustryBrand GuidelinesMarket Opportunities

About the role

Key responsibilities & impact

Develop provincial marketing plans for assigned Moët Hennessy brands
Complete monthly activation reports and provide market updates
Execute creative strategy for new product launches and in-market execution
Implement and measure marketing activities and event strategies against agreed KPIs
Collaborate with National Brand Marketing teams and local Charton Hobbs teams on customer-driven initiatives
Liaise with the Senior Regional Market Manager, Moët Hennessy, and sales team to implement strategies
Define and maintain strategic account lists and complete quarterly listing-status updates
Grow brand presence in key on-premise and retail accounts and identify market opportunities
Build account relationships through support, activation, and training
Determine and track resource allocations and spending plans; recommend adjustments based on performance
Plan, organize, and execute field-level brand activations
Manage POSM ordering, warehouse operations, pickup, delivery, creation, upkeep, and repairs
Support large-scale event management and PR activations
Provide product knowledge, training, personalization, and brand resources to sales teams, accounts, and clients
Maintain knowledge of brand guidelines, logo usage, cropping guides, and image rights
Represent the brand at events and partner locations through training, speeches, and appearances
Support operational tasks related to managing the LCBO Spirits Category team
Manage procurement, deposits, raw materials, goods, and services
Handle event warehouse materials, including lifting, lowering, pushing, carrying, or pulling up to 40+ pounds
Work in the office and field, including occasional evening/weekend events and domestic and international travel

Requirements

What you’ll need

Bachelor of Commerce degree or higher, preferably Marketing or Business Administration, OR 3 or more years of relevant luxury wine and spirit industry experience or related luxury product-oriented company experience
Available for evening and weekend events, sometimes on short notice
Available for local and international travel
Valid passport and ability to travel internationally
Access to a vehicle and valid Ontario Driver’s License
Effective team player
Creative thinking and innovation in brand or customer business solutions
Highly self-motivated and results-oriented
Business thinking and analytical mindset
Understanding of statistical data
Excellent communication skills
Strong business relationship-building skills
Organized, detail-oriented, and able to prioritize and meet tight deadlines
Project management skills
Event management expertise from creative development through execution and reporting
Excellent knowledge of Office Suite, especially PowerPoint and Excel
Strong presentation, public speaking, and negotiation skills
Digital savvy with understanding of social media and influencer strategies
Strong understanding of the hospitality industry, including restaurants, bars, and nightclubs
Basic understanding of the retail industry
Affinity for the wines and spirits category
Established Ontario trade contacts on and off premises is a plus
Spirit and wine sales or marketing experience
WSET Level 2 or above and related spirits certifications are a plus
May need to lift, lower, push, carry, or pull 40+ pounds

Benefits

Comp & perks

Competitive salary and benefit package
Performance bonus commensurate with performance, attainment of annual objectives, and KPIs
Medical benefits
Dental benefits
RRSP
Other benefits after a qualifying period
Car allowance
Travel and expense account