Sales Representative

CHGroup

Sales Representative for Charton Hobbs, responsible for driving sales and building relationships within the wine and spirits industry. Focus on retail and on-premise customer engagement.

Posted 7/25/2026full-timeWinnipeg • 🇨🇦 CanadaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen with a focus on achieving and exceeding targets in the beverage alcohol industry. Capable of building and maintaining relationships with accounts while executing effective in-store strategies and training.

Highest-signal resume keywords

Outside Sales ExperienceBeverage Alcohol Industry KnowledgeAccount ManagementTerritory Coverage PlanningProduct Training

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Target AchievementKPI ManagementRoute PlanningMenu DevelopmentBudget Management

Soft Skills

Relationship BuildingCommunicationFlexibility

Tools & Technologies

XRM

Certifications & Qualifications

Valid Manitoba Driver’s LicenseValid Passport

Industry Keywords

Beverage AlcoholRetail EnvironmentRestaurant EnvironmentTrade ShowsCustomer Activations

About the role

Key responsibilities & impact

Drive sales of the Charton Hobbs portfolio across assigned accounts
Achieve and exceed quarterly and annual sales targets and KPIs
Expand distribution with a focus on priority and core brands
Maximize in-store execution, including shelf positioning, cold box placement, and displays
Present and execute quarterly programming with retail partners and product consultants
Develop and maintain an 8-week route plan to ensure efficient territory coverage
Maintain and grow relationships with existing accounts
Identify and secure new listings, features, and by-the-glass opportunities
Support accounts with product knowledge, staff training, and menu development
Maintain accurate and timely records of activities, account information, and opportunities in XRM
Manage budgets and expenses in accordance with company guidelines
Participate in trade shows, supplier events, and customer activations as required
Maintain a flexible schedule, including occasional evenings and weekends

Requirements

What you’ll need

Minimum 2 years of outside sales experience, preferably within the beverage alcohol industry
Experience in retail or restaurant environments is considered an asset
Post-secondary education in business, sales, or marketing is preferred
Must reside within the Winnipeg area and be able to travel throughout the territory (including Brandon and surrounding regions)
Valid Manitoba driver’s license with a clean driving record
Access to a reliable vehicle
Valid passport
Ability to lift and carry up to 50 lbs

Benefits

Comp & perks

Competitive compensation package including base salary, incentive bonus, and comprehensive benefits
Car allowance and business expense reimbursement provided