Customer Support

• Develop annual and long-term brand plans and in-store activation strategies with provincial managers and brand owners
• Coordinate tactical pull-through activities to drive sales across provincial channels and customer groups
• Create and implement trade marketing tools and promotional materials (shelf talkers, neck-tags, image programs, thematic activations, value-adds, POS, etc.)
• Support and execute SAQ and provincial board programs, including pricing submissions, listings, activations, and product updates
• Plan and execute special events, tastings, media activations, trade shows, producer visits, and consumer/trade experiences
• Manage POS materials, sourcing, printing, budgets, delivery, and inventory
• Help coordinate local participation in wine shows, corporate events, and supplier visits in Quebec and the Maritimes
• Maintain activation calendars, plans, and follow-ups to ensure timely execution
• Review brand performance, pricing, competitive activity, and market trends to identify opportunities
• Provide periodic reporting and insights to stakeholders (internal and supplier partners)
• Support pricing reviews and category analysis as needed
• Help track ROI and efficiency of trade marketing activities
• Provide administrative support to provincial managers as needed (e.g., invoicing, client coordination, meeting logistics)
• Coordinate supply inventories, sample orders, and follow-ups
• Support the creation of technical/sales tools and presentations
• Maintain updates in PAWA (CRM) and other internal systems
• Assist with customer follow-ups, order tracking, and program implementation

Trade Marketing, Sales Support Specialist

Bilingual Customer Service Representative