CHGroup

Trade Marketing, Sales Support Specialist

CHGroup

full-time

Posted on:

Location Type: Hybrid

Location: Montreal • 🇨🇦 Canada

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Job Level

Mid-LevelSenior

About the role

  • Develop annual and long-term brand plans and in-store activation strategies with provincial managers and brand owners
  • Coordinate tactical pull-through activities to drive sales across provincial channels and customer groups
  • Create and implement trade marketing tools and promotional materials (shelf talkers, neck-tags, image programs, thematic activations, value-adds, POS, etc.)
  • Support and execute SAQ and provincial board programs, including pricing submissions, listings, activations, and product updates
  • Plan and execute special events, tastings, media activations, trade shows, producer visits, and consumer/trade experiences
  • Manage POS materials, sourcing, printing, budgets, delivery, and inventory
  • Help coordinate local participation in wine shows, corporate events, and supplier visits in Quebec and the Maritimes
  • Maintain activation calendars, plans, and follow-ups to ensure timely execution
  • Review brand performance, pricing, competitive activity, and market trends to identify opportunities
  • Provide periodic reporting and insights to stakeholders (internal and supplier partners)
  • Support pricing reviews and category analysis as needed
  • Help track ROI and efficiency of trade marketing activities
  • Provide administrative support to provincial managers as needed (e.g., invoicing, client coordination, meeting logistics)
  • Coordinate supply inventories, sample orders, and follow-ups
  • Support the creation of technical/sales tools and presentations
  • Maintain updates in PAWA (CRM) and other internal systems
  • Assist with customer follow-ups, order tracking, and program implementation

Requirements

  • 3+ years of experience in trade marketing, sales support, or FMCG (wine & spirits an asset)
  • Postsecondary degree in Marketing, Business, Commerce, or a related field
  • Strong proficiency in MS Office (Excel, PowerPoint, Word)
  • Bilingual in French and English (spoken and written)
  • Wine/spirit knowledge or training (WSET, Sommelier) is an asset
  • Valid passport, driver’s license, and access to a vehicle
  • Ability to travel within Quebec and the Maritimes, and work flex hours (evenings/weekends as needed)
  • Ability to lift and transport sample cases (approx. 20 kg)
Benefits
  • Competitive salary based on experience
  • Group medical, dental, and insurance benefits
  • RRSP contribution
  • Performance-based bonus

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
trade marketingsales supportmarket analysisevent planningpromotional materials creationbudget managementROI trackinginventory managementdata reportingcustomer follow-up
Soft skills
communicationorganizationalcollaborationproblem-solvingtime managementadaptabilityattention to detailcustomer serviceteamworkleadership
Certifications
WSETSommelier certification