Sales Representative, Dual Channel

CHGroup

Sales Representative focused on driving sales growth for Authentic Wine & Spirits Merchants across retail and on-premise channels in Edmonton, Alberta. Building customer relationships and executing brand initiatives with a flexible schedule.

Posted 5/23/2026full-timeRemote • 🇨🇦 CanadaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Drive sales of the Authentic portfolio across assigned retail accounts.
Achieve or exceed quarterly and annual sales objectives and KPIs.
Increase distribution and presence of core brands within the territory.
Maximize in-store execution including shelf positioning, cold box and display execution.
Present and execute quarterly promotional programming with retail partners, including chain accounts.
Coordinate and execute trade days and supplier visits in line with company standards.
Maintain an effective 6-week route plan to ensure consistent and efficient territory coverage.
Develop and manage relationships with key on-premise accounts including restaurants, bars, hotels, and hospitality groups.
Drive new listings and expanded distribution across wine lists, cocktail menus, and feature programs.
Conduct staff trainings and product education sessions for servers, bartenders, and beverage teams.
Support and execute tastings, events, and brand activations within the territory.
Identify new business opportunities and build a strong pipeline of prospective accounts.
Partner with accounts to increase visibility, menu placement, and overall brand visibility and performance.
Record and manage daily sales activities using the CHG CRM system, ensuring accurate and timely reporting.
Maintain current and accurate account information and territory data.
Manage budgets and expenses in accordance with company guidelines.
Participate in trade shows, supplier events, and industry functions as required.
Maintain a flexible schedule, including occasional evenings and weekends, based on business needs.
Maintain a valid driver’s license and access to a reliable vehicle for regular travel within the territory.

Requirements

What you’ll need

2+ years of outside sales experience, preferably within the beverage alcohol industry.
Experience in retail, hospitality, or on-premise environments is strongly preferred.
Post-secondary education in business, sales, or marketing is considered an asset.
Strong sales and negotiation skills with a track record of achieving targets.
Excellent interpersonal and relationship-building abilities.
Effective communication and presentation skills, with the ability to engage diverse audiences.
Highly organized with strong time management and territory planning skills.
Self-motivated, results-driven, and able to work independently.
Proficiency with Microsoft Office and CRM systems.
Solid understanding of the wine and spirits industry, including both retail and on-premise channels.
Knowledge of provincial liquor regulations and market dynamics in Alberta.
Completion of, or willingness to complete, relevant wine and spirits certifications (e.g., WSET).

Benefits

Comp & perks

Competitive total compensation package including base salary, incentive bonus, car allowance, and comprehensive benefits.
Business-related expenses are reimbursed in accordance with company policy.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales experiencenegotiation skillsterritory planningrelationship managementproduct educationbudget managementaccount managementKPI achievementpromotional programmingbusiness development

Soft Skills

interpersonal skillscommunication skillspresentation skillsorganizational skillstime managementself-motivatedresults-drivenindependent workrelationship-buildingflexibility

Certifications

WSET certificationwine and spirits certifications