Own lifecycle marketing across acquisition, onboarding, engagement, and retention journeys end-to-end
Design, build, and launch trigger-based and always-on campaigns with defined segmentation and targeting
Directly execute campaigns in Salesforce Marketing Cloud, including builds, QA, deployment, and scheduling
Implement and optimize triggered communications (e.g., onboarding milestones, product nudges)
Establish scalable templates, processes, and workflows to improve execution speed and consistency
Identify and execute opportunities to improve conversion across email, web, and lifecycle touchpoints
Lead A/B and multivariate testing to continuously improve engagement and performance
Define, track, and report on KPIs tied to business outcomes (conversion, product adoption, engagement)
Partner cross-functionally (Product, Lending, CX, Brand, Technology) to align strategy, execution, and performance

Requirements

Bachelor's degree in Marketing, Business, Finance, or related field required
5+ years of digital lifecycle marketing experience
Proven track record of driving measurable growth through marketing campaigns
Experience leading cross-functional initiatives and influencing stakeholders without direct authority
Credit union or community banking experience preferred
Strong analytical skills with proficiency in SQL, Tableau, Excel modeling, and data visualization tools
Experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, or similar) and customer journey orchestration
Knowledge of A/B testing methodologies, experimentation frameworks, and test-and-learn approaches
Understanding of digital banking ecosystems and mobile app engagement
Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams
Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities
Strategic thinking balanced with tactical execution and attention to detail

Benefits

Bonus/incentives for all regular employees
401(k) with 8% company contribution
Medical, dental, and vision insurance for employees and dependents paid at 80%
PTO and paid sabbaticals
Tuition reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital lifecycle marketingcampaign executionA/B testingmultivariate testingSQLTableauExcel modelingdata visualizationmarketing automationcustomer journey orchestration

Soft Skills

analytical skillspresentation skillscommunication skillsproject managementstrategic thinkingtactical executionattention to detailinfluencing stakeholderscross-functional collaborationexecution speed