Chevron Federal Credit Union

AVP, Product Manager – Deposit Solutions

Chevron Federal Credit Union

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $102,176 - $140,492 per year

Job Level

Lead

About the role

  • Translate VP/executive deposit strategy into detailed operational execution plans and roadmaps; provide frontline insights to ensure strategies are grounded in operational reality
  • Design and execute year-round deposit campaign strategy including CD promotions, seasonal campaigns, and checking/savings offers that drive member acquisition, balance growth, and retention
  • Own the deposit promotional calendar, offer design, multi-channel execution, and performance optimization to maximize ROI and member value
  • Advise on pricing strategy in partnership with Finance/ALCO; serve as the operational link between strategic pricing direction and deposit product execution
  • Connect deposit portfolio goals to Credit Union-wide objectives and enterprise priorities, ensuring departmental work advances the whole organization
  • Serve as the organization’s subject matter expert on deposit products with hands-on technical capability; personally step in to solve problems, train others, and handle critical situations
  • Maintain comprehensive understanding of deposit product workflows, systems, regulatory requirements (Reg E, Reg DD, fee disclosures), and upstream/downstream dependencies
  • Lead new deposit product development and product refresh initiatives from concept through launch, including requirements definition, market research, cross-functional delivery, go-to-market strategy, enablement, and post-launch optimization to drive deposit utilization and interchange growth
  • Develop and optimize member lifecycle marketing journeys (onboarding, funding, engagement, renewal, win-back) that increase direct deposit adoption, checking product penetration, and long-term relationship value
  • Drive checking account penetration and primary account status through strategic initiatives that increase average balances and member engagement
  • Drive product enhancement for debit cards; drive debit card adoption and utilization
  • Partner with other departments to increase engagement for sticky products related to deposit products and payments including but not limited to direct deposit and digital engagement
  • Own measurable outcomes for all deposit product initiatives; take a player-coach approach—accountable for results while actively involved in execution; step in to drive work when needed
  • Monitor and optimize deposit portfolio health, campaign performance, and member behaviors through partnership with the Analytics team to build dashboards, conduct A/B tests, and translate insights into action
  • Analyze deposit mix, attrition patterns, and pricing effectiveness to develop and execute targeted retention programs, win-back campaigns, and balance optimization strategies
  • Lead the Deposit Steering Committee by setting agendas, driving decisions, tracking actions, escalating blockers, and ensuring cross-functional alignment on deposit strategy and performance
  • Identify and execute compliant, member-friendly non-interest income opportunities related to deposit products and services (fees, interchange, digital wallet adoption) while monitoring complaint rates and member satisfaction
  • Communicate clearly and concisely with executive-level stakeholders and cross-functional teams; present deposit strategy and performance results with data-driven substance and confidence
  • Escalate blockers, risks, and issues appropriately and in a timely manner; identify and engage stakeholders proactively without passing accountability upward
  • Seek feedback actively to improve performance; remain open-minded and collaborative across functions
  • Provide developmental coaching and timely, constructive feedback to direct reports or project team members as applicable

Requirements

  • Bachelor’s degree in Marketing, Business, Finance, or related field required
  • 8+ years of product management or product marketing experience in financial services, preferably with deposit products
  • Proven track record of driving measurable growth through marketing campaigns and product innovations; demonstrated results accountability, not just activity
  • Deep, hands-on understanding of deposit products, pricing strategies, regulatory requirements (Reg E, Reg DD, fee disclosures), and competitive dynamics
  • Experience leading cross-functional initiatives and influencing stakeholders without direct authority
  • Credit union or community banking experience strongly preferred
Benefits
  • Bonus/incentives for all regular employees
  • 401(k) with 8% company contribution
  • Medical, dental, and vision insurance for employees and dependents paid at 80%
  • PTO and paid sabbaticals
  • Tuition reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementproduct marketingdeposit product developmentmarket researchcampaign performance optimizationA/B testingdata analysispricing strategymember lifecycle marketingretention programs
Soft Skills
communicationcollaborationleadershipcoachingproblem-solvingstakeholder engagementstrategic thinkingresults accountabilityfeedback seekingcross-functional alignment