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About the role
Key responsibilities & impact- Own experience quality across Cherry's consumer and provider surfaces, including web applications, checkout flows, provider onboarding and acquisition funnels, the provider portal, and our connected rewards ecosystem
- Lead design personally on the most complex and ambiguous problems, particularly in provider acquisition where clarity, persuasion, and conversion are critical
- Design and maintain cohesive cross-experience journeys, reducing friction between consumer-facing, provider-facing, and internal surfaces
- Set and enforce quality standards through direction, critique, and your own example
- Act as the primary design partner to group-level Product leadership, co-owning experience strategy and roadmap prioritization
- Identify design risk early, proactively adjusting scope, sequencing, or staffing before problems compound
- Balance short-term execution needs with longer-term experience coherence and scalability
- Influence decisions across Product, Engineering, Sales, and Marketing without relying on formal authority
- Manage and develop a small team of Senior to Staff-level designers (up to three reports)
- Hire thoughtfully, finding designers who raise the ceiling, not just fill seats
- Coach through real work: design reviews, pairing sessions, and direct feedback that moves people forward
- Build a team culture where craft is the expectation, not the exception
Requirements
What you’ll need- 6–10+ years of product design experience with demonstrated ownership of complex, multi-surface products
- A track record of operating as a principal-level individual contributor: you've shaped product direction, not just executed on it
- Experience managing a small team without losing your connection to the craft
- Strong systems thinking across end-to-end journeys and organizational boundaries
- Deep experience designing acquisition, onboarding, or conversion-focused flows
- Sharp product judgment: knowing when to go deep, when to simplify, and when to say no
- Comfort working in ambiguity and shaping problems before solutions exist
- The ability to communicate clearly with executives and cross-functional partners at every level.
Benefits
Comp & perks- Design Leadership
- Strategic Partnership
- Team Development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product designuser experience designdesign systemsacquisition flowsonboarding flowsconversion designcross-experience journeysdesign critiqueteam managementsystems thinking
Soft Skills
leadershipcommunicationinfluencecoachingproblem-solvingstrategic thinkingcollaborationpersuasionadaptabilitycreativity
