Social Listening Analyst
Cheil Brasil
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead continuous monitoring of mentions of the brand, products, services, and competitors across multiple digital channels.
- Conduct in-depth qualitative and quantitative analyses of conversations, identifying patterns, sentiment, risks, and opportunities.
- Collaborate with the BI Analyst and BI Specialist to consolidate, cross-reference, and strategically interpret data.
- Map emerging trends, topics of interest, and changes in public perception over time.
- Continuously evaluate new channels, platforms, and digital spaces relevant to the brand.
- Identify early warning signs of crises, sensitive topics, and spikes in negative mentions, generating strategic alerts.
- Actively support crisis management by providing rapid analyses, context, and recommendations.
- Identify opportunities for engagement, content, and activations based on public conversations.
- Convey strategic insights to the Community Management Coordinator to support content and campaign decisions.
- Provide input to the Community Management team for adjustments to tone, positioning, and approach.
- Contribute to the development of social listening methodologies, taxonomies, and processes.
Requirements
- Solid experience in social listening, market intelligence, or digital data analysis.
- Advanced proficiency with monitoring and social listening tools (e.g., Stilingue or similar platforms).
- Strong qualitative analysis, categorization, and sentiment-reading skills.
- Experience in competitor analysis and benchmarking.
- Ability to critically read dashboards and performance indicators.
- Excellent written communication skills for producing analyses, reports, and strategic recommendations.
- Experience in crisis contexts and reputation management.
Benefits
- Health plan, dental plan, and Bradesco life insurance.
- Meal or food allowance (Pluxee).
- Wellhub.
- Maternity/Paternity kit.
- Company psychologist.
- Discounts at universities, language schools, and partnership with Sesc.
- Performance evaluations.
- Birthday day off.
- Discounts on Samsung products.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social listeningmarket intelligencedigital data analysisqualitative analysissentiment analysiscompetitor analysisbenchmarkingdashboard analysisperformance indicatorscrisis management
Soft skills
written communicationstrategic thinkingcollaborationcritical thinkinganalytical skills