Growth Marketing Manager

Cheesecake Labs

Growth Marketing Manager focusing on revenue-driven marketing initiatives and customer engagement at Cheesecake Labs. Collaborating with sales to generate demand and refine brand positioning.

Posted 5/1/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Work closely with leadership and sales to refine positioning and identify where we can truly win deals
Translate business priorities into marketing initiatives that generate SQLs, not just traffic
Build and evolve sales enablement materials (case studies, decks, narratives, proof points)
Rethink our approach to SEO — going beyond traditional Google rankings toward LLM-driven discovery
Manage and optimize channels such as LinkedIn ads and niche directories as testbeds for pipeline generation
Oversee website and content strategy with a strong focus on conversion and relevance for ICPs
Partner with internal teams and external vendors to execute campaigns and content
Use Attio to track performance, nurture leads, and improve funnel efficiency
Lead and develop the marketing team, holding regular 1:1s and supporting professional growth, ensuring high performance aligned with business objectives
Support employer branding initiatives when relevant — without losing focus on business impact
Some initiatives will be well defined. Others will start as hypotheses. Part of the role is determining what’s worth scaling and what isn’t.

Requirements

What you’ll need

Experience in B2B services or consulting environments, where sales cycles are longer and more complex
Ability to connect marketing efforts to pipeline and revenue (not just MQLs or vanity metrics)
Comfortable working with some stakeholders in English (especially for US-focused strategies)
Ability to navigate ambiguity and set direction without everything being fully structured
Hands-on experience with tools such as Attio, websites, and digital channels
Experience managing and developing people (career conversations, performance management, regular 1:1s), and ability to balance team growth with business impact
Understanding of how to balance brand-building and performance marketing
Curiosity about new acquisition channels (especially LLM SEO / AI-driven discovery)
Effective cross-team collaboration (Sales, Leadership, Ops) and the ability to influence without formal authority.

Benefits

Comp & perks

Competitive compensation package
Beneflex (R$1,456/month)
MacBook provided for work
Health and dental (full coverage)
Free English lessons + learning budget
Stock options (for senior+) + iPhone or gadgets after 3 months (only for senior and leadership positions)
Candidate referral bonus (R$1,000.00)
Projects with international clients and real business impact
A team that values autonomy and ownership
Extended parental leave, including maternity, paternity, and adoption leave.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOsales enablementpipeline generationcontent strategyperformance marketingB2B marketinglead nurturingdata analysisdigital marketingcampaign execution

Soft Skills

leadershipcross-team collaborationinfluence without authoritynavigating ambiguityprofessional developmentcommunicationstrategic thinkingcuriosityproblem-solvingadaptability