Cheesecake Labs

Growth Marketing

• Work closely with leadership and sales to refine positioning and identify where we can truly win deals
• Translate business priorities into marketing initiatives that generate SQLs, not just traffic
• Build and evolve sales enablement materials (case studies, decks, narratives, proof points)
• Rethink our approach to SEO — going beyond traditional Google rankings toward LLM-driven discovery
• Manage and optimize channels such as LinkedIn ads and niche directories as testbeds for pipeline generation
• Oversee website and content strategy with a strong focus on conversion and relevance for ICPs
• Partner with internal teams and external vendors to execute campaigns and content
• Use Attio to track performance, nurture leads, and improve funnel efficiency
• Lead and develop the marketing team, holding regular 1:1s and supporting professional growth, ensuring high performance aligned with business objectives
• Support employer branding initiatives when relevant — without losing focus on business impact
• Some initiatives will be well defined. Others will start as hypotheses. Part of the role is determining what’s worth scaling and what isn’t.

Growth Marketing Manager

Account Executive

• Own the full sales cycle from prospecting through close
• Generate pipeline through outbound channels
• Lead executive-level discovery conversations
• Partner with Solutions Architects to design and present proposals
• Negotiate MSAs and SOWs
• Provide market feedback to leadership

Senior Account Executive - Hunter

Business Development Rep

• Partnering with the CEO and Sales Leaders to define and prioritize outreach campaigns, ICPs, messaging, and channels
• Researching detailed information on target ICPs and key stakeholders using tools like LinkedIn Sales Navigator, Clay, and AI assistants
• Executing high-volume, high-quality outreach via LinkedIn, email, and calls
• Generating qualified opportunities (SQLs) for Account Executives through personalized, value-driven outreach sequences
• Experimenting with messaging, sequences, and automation tools to continually improve engagement and conversion
• Managing leads and activities in HubSpot, ensuring clean data, accurate tracking, and clear reporting on pipeline and performance
• Staying current on industry trends, competitors, and buyer needs in our core markets

Growth Marketing Manager

Senior Account Executive - Hunter

Business Development Representative – GTM Focus