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Business Development Representative – GTM Focus
Cheesecake LabsGTM Associate working with sales leadership to execute go-to-market strategy for strategic accounts. Engaging in personalized outreach and leveraging various tools for qualified opportunities.
Tech Stack
Tools & technologiesWeb3
About the role
Key responsibilities & impact- Partnering with the CEO and Sales Leaders to define and prioritize outreach campaigns, ICPs, messaging, and channels
- Researching detailed information on target ICPs and key stakeholders using tools like LinkedIn Sales Navigator, Clay, and AI assistants
- Executing high-volume, high-quality outreach via LinkedIn, email, and calls
- Generating qualified opportunities (SQLs) for Account Executives through personalized, value-driven outreach sequences
- Experimenting with messaging, sequences, and automation tools to continually improve engagement and conversion
- Managing leads and activities in HubSpot, ensuring clean data, accurate tracking, and clear reporting on pipeline and performance
- Staying current on industry trends, competitors, and buyer needs in our core markets
Requirements
What you’ll need- 2+ years in a growth-focused sales role (agency, SaaS, or consulting preferred)
- Strong understanding of outbound prospecting, GTM strategy, and lead qualification
- Strong research skills to identify accounts, stakeholders, and insights that drive personalized outreach
- Hands-on experience with HubSpot, LinkedIn Sales Navigator, Clay, AI/LLM tools, and email warm-up tools
- Familiarity with other B2B prospecting platforms is a plus
- Tenacity and resilience with a hard-working, high-energy approach to execution
- A strategic mindset with a clear bias for action
- Curiosity about emerging tech (AI, Web3, digital products, data)
- Motivated to grow a career in sales
Benefits
Comp & perks- You'll work closely with leadership
- Opportunity to elevate our business
- Help enterprises innovate with mobile and web experiences
- Grow with the company
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
outbound prospectingGTM strategylead qualificationhigh-volume outreachpersonalized outreachdata trackingreportingengagement improvementconversion optimization
Soft Skills
tenacityresiliencehigh-energy executionstrategic mindsetcuriosity