VP of eCommerce & Digital Experience
Freebird
Job Level
Senior
About the role
- QiH is a fast-growing, innovative scale-up headquartered in London specialising in multi-channel marketing
- Data-driven company culture that invests in people
- Role: Lead UI Designer to lead visual direction and execution of interface design across brands and platforms
- Manage and evolve UI systems, set visual direction, and ensure usability, consistency, and performance
- Translate business goals, user insights, and product strategy into polished UI solutions
- Collaborate with UX, product managers, developers, and marketers to create high-converting user journeys
- Champion accessibility standards, responsive best practices, and performance-based design
- Mentor and guide a growing team of designers and define design processes and tooling
- Influence roadmaps, cross-functional workflows, and design maturity at scale
- Stay on top of digital and UI trends, tools, and competitor activity to elevate experiences
Requirements
- 6+ years of experience in UI or digital product design, with a proven track record of leadership and impact
- A portfolio that demonstrates excellence in visual design across mobile-first, responsive web, and conversion-optimised experiences
- Strong ability to lead design work independently while aligning with broader business objectives
- Deep expertise in Figma and modern design system development
- Strong understanding of front-end principles and comfortable collaborating closely with developers
- Experience working in agile product teams alongside UX, marketing, and engineering
- Confident team mentor with a collaborative and humble leadership style
- Excellent communication, stakeholder management, and problem-solving skills
- A growth mindset with a passion for iteration, experimentation, and data-informed design
- A proactive, adaptable attitude and collaborative spirit
- Nice to Have: experience in performance marketing, affiliate, iGaming, fintech, or e-commerce
- Nice to Have: familiarity with creative automation tools like Bannerflow
- Nice to Have: understanding of WCAG accessibility standards
- Nice to Have: experience leading rebrands or large-scale design transformations
- Nice to Have: light motion or prototyping skills (e.g., After Effects, Principle)
