Trade Growth Lead – Maternity Cover

Checkatrade

Trade Growth Lead managing trade growth strategies for Checkatrade. Collaborating across teams and utilizing AI tools for growth initiatives.

Posted 5/28/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the Trade Growth Funnel: meaning you’ll drive the full journey from sign-up to monetisation, which will increase both volume and quality of self-serve trade sign-ups.
Lead Continuous Experimentation: meaning you’ll run a high-tempo experimentation programme across acquisition journeys, onboarding flows, freemium activation surfaces and in-product paywalls and conversion experiences
Bring Marketing Thinking Into Product: meaning you’ll combine product thinking with genuine marketing instinct, including translating positioning and messaging into product experiences, improving landing pages, sign-up flows, nudges, and lifecycle touchpoints and partnering with Performance Marketing and CRM to optimise end-to-end conversion
Be the Analytical Centre of Gravity: meaning you’ll own and evolve the funnel model that tracks every stage from impression to first paid action.
Operate in an AI-Native Way: meaning we’re looking for someone who embraces AI tooling as part of how they work. You’ll use tools such as Claude Code and Claude Cowork to build lightweight tooling and prototypes, accelerate experimentation, automate recurring workflows and analysis and improve operational efficiency across the PLG funnel
Influence Cross-Functionally: meaning this role sits at the intersection of Product, Commercial, CRM, Sales, Vetting, and Trade Success. You’ll work collaboratively across teams to align in-product and off-product growth motions, influence without direct ownership, represent the PLG stream in planning and growth reviews and help shape the future direction of trade acquisition at Checkatrade

Requirements

What you’ll need

Depth of experience in Growth, Product, Operations, Growth Marketing, or a related commercial role
Demonstrable ownership of funnels, growth metrics, or revenue-impacting initiatives
Strong analytical capability, including SQL (or equivalent), experiment design, statistical significance, and funnel modelling
Experience running structured experimentation programmes (A/B testing, multivariate testing, holdouts)
Strong commercial and marketing instincts, with experience improving messaging, positioning, or conversion journeys
Comfortable working directly with Product, Engineering, and Design teams in agile product environments
Bias for action, rapid iteration, and fast learning cycles
Demonstrable ability to leverage Claude Code in day-to-day work. Candidates must show concrete examples of using it to build tooling, run analysis, prototype surfaces, or accelerate delivery.
Demonstrable ability to leverage Claude Cowork to automate recurring work across files, tasks and tools. Candidates should be able to walk through a workflow they have set up and the time or quality gain it delivered.

Benefits

Comp & perks

Competitive salary + annual bonus
Health, well-being and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special day leave
Buy & sell holiday scheme
1 week’s paid charity leave and much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLfunnel modellingA/B testingmultivariate testingexperiment designstatistical significancegrowth metricsrevenue-impacting initiativesproduct thinkingmarketing instinct

Soft Skills

analytical capabilityinfluence cross-functionallybias for actionrapid iterationfast learning cyclescollaborationownershipcommunicationproblem-solvingcreativity