SEO Lead

Checkatrade

SEO Lead overseeing organic search strategies for Checkatrade’s home improvement marketplace. Collaborating across technical and content areas while utilizing AI to enhance visibility.

Posted 5/18/2026full-timeMoorgate London • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Owning SEO roadmaps across technical, on-page content, and off-site authority - turning strategy into shipped improvements that move the needle on organic growth.
Shaping how Checkatrade shows up in AI-driven search environments - from Google AI Overviews to ChatGPT and Perplexity - building new GEO/AEO capabilities alongside the existing ones.
Running structured experiments: forming hypotheses, testing, documenting outcomes, and sharing learnings with the team rather than moving straight to the next thing.
Working closely with product and engineering to identify, prioritise, and implement technical SEO improvements - from crawl budget and Core Web Vitals to schema and indexation.
Building with AI - using agentic workflows to automate content briefs, bulk analysis, reporting, and technical triage, and raising the bar for how we use AI across SEO and Marketing.
Communicating performance clearly to senior stakeholders and cross-functional partners - translating what’s working (and what isn’t) into decisions that drive the business forward.

Requirements

What you’ll need

A solid background in SEO at scale - hands-on technical experience with crawl budget, Core Web Vitals, internal linking, indexation, and schema, alongside a strong grasp of on-page content strategy and search intent.
Confidence with SEO tooling day-to-day - Screaming Frog, Ahrefs or SEMrush, and Google Search Console - plus strong writing skills grounded in EEAT, Google’s Search Quality Rater Guidelines, and modern search best practices.
A working understanding of GEO/AEO and how content is surfaced in generative search environments, with curiosity (or eagerness to go deeper) in agentic AI workflows and automation.
Clear, confident communication across technical and non-technical audiences - comfortable holding your own in product and engineering conversations and presenting to senior stakeholders.

Benefits

Comp & perks

Competitive salary + annual bonus or commission (role dependent)
Employee Share Programme
Health, well-being and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special day leave
Buy & sell holiday scheme
1 week’s paid charity leave and much more!

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOtechnical SEOcrawl budgetCore Web Vitalsindexationschemaon-page content strategysearch intentwriting skillsagentic AI workflows

Soft Skills

clear communicationconfident communicationcollaborationcuriositypresentation skills