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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive SEO expertise with a strong focus on technical assessments, content optimization, and strategic insights to enhance organic search performance. Proficient in utilizing analytics tools and structured data to drive visibility and improve search outcomes across various platforms.
Highest-signal resume keywords
SEO ExperienceTechnical AssessmentsGoogle AnalyticsStructured Data (JSON-LD)Content Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOTechnical SEOContent StrategyHTMLCSSJavaScriptSearch Engine AlgorithmsWebsite AnalyticsSearch Visibility AuditsKeyword Performance Analysis
Soft Skills
CollaborationOrganizational SkillsAttention to DetailMulti-taskingCommunication Skills
Tools & Technologies
Google AnalyticsAdobe AnalyticsGoogle Search ConsoleThird-party ToolsAI Search Platforms
Industry Keywords
Digital MarketingOrganic SearchSearch Engine OptimizationAI SearchSEO Performance
About the role
Key responsibilities & impact- Support execution of AI Search (SEO/AEO/GEO) projects across key clients
- Conduct research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources, and/or workflows
- Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google organic search and AI Overviews
- Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams
- Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs
- Perform technical performance assessments to identify optimization opportunities
- Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities
- Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues
- Implement and maintain structured data (JSON-LD/schema.org) and manage AI crawler access to improve content visibility and citation in AI search results
- Review paid search campaign and keyword performance as an input to SEO analysis and insight creation
- Update reports for performance using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools
Requirements
What you’ll need- Proven SEO experience, 5+ years
- Subject matter expert understanding of technical and content elements that impact organic search performance rankings
- Ability to own technical assessments, content recommendations, and strategic opportunities independently, with support from broader SEO/AI Search/Digital Strategy team.
- Proficient in identifying issues and areas of improvement with SEO performance
- Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics etc.)
- Working knowledge of HTML, CSS, JavaScript, structured data/schema markup (JSON-LD), and how LLMs crawl, parse, and cite web content, as it relates to both traditional search engines and AI/LLM-based search platforms
- Knowledge of organic search ranking factors and search engine algorithms, with a desire to stay up-to-date on the latest in the Digital Marketing and SEO industry
- Previous experience working across multiple brands or enterprise websites highly desired
- Enjoy working in a fast-paced, collaborative environment; exceptional organizational skills, multi-tasking capabilities, and attention to detail
- Excellent communication skills (verbal and written)
Benefits
Comp & perks- Competitive compensation and benefits
- Retirement savings plan (401K) and flexible vacation
- Real client variety with B2B and B2C accounts across industries, with meaningful strategic scope
- A culture that values practitioners: we expect leaders here to stay sharp, not just manage
- A team that genuinely invests in each other's growth
- Active engagement with AI tools and emerging capabilities as part of how we work, not as an afterthought
